Web Analyst / Conversion Rate Optimisation (CRO) Analyst
Location: Manchester / Hybrid
Salary: up to £40,000 + package
Are you ready to take eCommerce performance to the next level?
We’re looking for an analyst to join a growing CRO team (as part of a hugely successful eCommerce and Product function) to drive optimisation strategies across multiple brands.
This is a high-impact role where you’ll look across the whole user journey, putting hypotheses to the test and optimising the funnel to ensure an improved customer experience, as well as improved ROI.
If you’re someone who is always asking questions and has an analytic nose for sniffing out revenue opportunities, this will probably be the role for you.
You’ll work directly with the CRO Manager, as well as some outrageously skilled people across the business, to propel data-driven decisioning – all the while keep the customer at the heart of what they’re trying to achieve.
What you’ll be doing:
* Support the CRO Manager in defining and executing the conversion rate optimisation roadmap.
* Conduct opportunity analysis to prioritise initiatives that increase conversions, reduce bounce rates, and drive engagement.
* Apply best practices in testing and experimentation (A/B and multivariate testing).
* Own end-to-end conversion funnel reporting, leveraging the insights Google Analytics (GA4) and FullStory provide
* Identify pain points and friction in the customer journey, recommending data-backed improvements.
* Work with various departments in the organisation (think eCommerce, Product, Marketing, Data, and Tech). All the while supporting the trading team with insights for online merchandising, content personalisation, and customer segmentation
This is the kind of business that doesn’t sit still so you can expect plenty more to keep you days busy too. As a result, keeping your finger on the pulse with emerging trends in eCommerce and CRO would be a huge benefit.
As this is a relatively new team, the organisation is flexible on the experience someone brings with them, but we’d love to see a couple of years delivering insights for a transactional eCommerce business.
In addition, it’s essential that you’re coming in with commercial use of Google Analytics (GA4) and Google Tag Manager (GTM). It’s also hoped that have a good background in website personalisation and are used to A/B and MVT testing.
If you can demonstrate a flair for basket abandonment analysis and online merchandising strategies, stop reading this and apply!
The salary for the role goes up to £40,000 with a bonus and strong pension scheme on top. Above and beyond that, the routes for progression are huge – whether that’s remaining in analytics or other areas such as Product.
We’re interviewing for the role next week so apply ASAP and we can discuss further!