Company description
Location: London (hybrid working 3 office days per week)
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Employment Type: Permanent, full time
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Additional Benefits: Annual Bonus
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Think the AA is just about roadside assistance? Think again.
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For over a century, we\\\'ve been evolving and adapting. Today, as the nation\\\'s leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us as a Senior Digital Analyst means you\\\'ll play a crucial role in our success and be part of this exciting motoring journey.
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Our Chief Operating Office (COO) are the backbone of The AA, providing both stability and structure to support growth and innovation. We are the drivers of change.
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#LI-Hybrid
This is the job
Working within our Digital Data Analytics, you’ll provide data, reporting, automated tools and analysis which illustrate a full picture across the acquisition elements of our digital journey. The role interacts with several senior stakeholders in digital, product, marketing, acquisition and data.
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You will help to provide greater insight and analysis into the performance of key journeys (including breakdown cover, home & motor Insurance, as well as elements of our garage offering and the mobile app), whilst exploring ways to optimise and deepen the current reporting infrastructure.
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This role is based in London (where the majority of the AA’s digital team and commercial activities sit), with very occasional travel to other AA Offices (such as Basingstoke).
What will I be doing?
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* Deliver analysis of key digital journeys to optimise performance and identify growth opportunities.
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* Enhance existing dashboards and create new self-serve functionalities to promote data democratisation.
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* Provide accurate data, reporting, and dashboards to key stakeholders using our tech stack.
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* Convert complex data findings into understandable presentations with concise language, tables, graphs, and data visualisations.
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* Support analytics, digital, and development teams to ensure optimal data capture, tagging, and reporting.
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* Lead changes to existing systems, processes, reporting, and analysis, while mentoring junior team members.
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What do I need?
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* Proven experience delivering insights, analysis, and identifying opportunities on digital products, with a strong understanding of digital data structures, reporting, and analytical techniques.
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* Success in developing both ad-hoc and automated reporting structures to inform business decisions, with extensive experience utilising Power BI and SQL, particularly within Google BigQuery environments.
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* Knowledge of digital products across web and app, including best practice design and technical aspects, and awareness of the digital marketing mix and characteristics of online channels.
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* Experience contributing to CRO initiatives and day-to-day use of Google Analytics 4 (GA4)
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* Ability to use planning and prioritisation tools such as Jira and Confluence and communicate data and analytics to non-digital colleagues in an understandable manner.
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* Strong personal characteristics including being a self-starter, approachable, able to build strong relationships across a variety of stakeholders, and effective communication skills, both written and verbal.
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Additional information
We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:
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* 25 days annual leave plus bank holidays + holiday buying scheme
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* Worksave pension scheme with up to 7% employer contribution
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* Free AA breakdown membership from Day 1 plus 50% discount for family and friends
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* Discounts on AA products including car and home insurance
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* Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
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* Company funded life assurance
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* Diverse learning and development opportunities to support you to progress in your career
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* Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
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Plus, so much more!
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We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.
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#LI-HH