Job Purpose:
You’ll be part of RWS’ Content Technologies business unit, which houses Tridion—our leading intelligent content platform. With Tridion, enterprises can create, manage, translate and distribute a wide range of content types – from technical documentation to highly regulatory content. In short, Tridion enables organizations to optimize their content processes.
The Marketing Manager role is perfect for a versatile marketer. You will be responsible for helping to define, plan, and execute the marketing strategy, aligning with the priorities of our European and North American commercial teams for our Tridion content management solutions.
Working very closely with the Sales Management and other Marketing teams (Product, Digital, Content, Operation and Event), the Marketing Manager will be responsible for driving Marketing activities supporting new business acquisition and supporting sales to move existing opportunities through the sales funnel.
About Tridion
Tridion is an intelligent content platform comprised of Component Content Management and Web Content Management modules. It leverages Semantic and Generative AI and allows companies to optimize and automate content processes at scale. They can cost-efficiently import, create, manage, translate, and distribute a wide spectrum of content types – from highly structured regulatory content to engaging marketing content. Used by the world’s largest brands, our flagship products enable easy discovery and automated delivery of the right information to the right recipient.
For more information, please visit: Tridion
Job Overview:
Key Responsibilities
* Work closely with Marketing Management & Sales teams to understand sales goals, targeting and selling strategy to develop marketing plan, mix and tactics to support regional business priorities.
* Plan, develop and implement tactics supporting regional and vertical/industry related priorities including events, webinars, digital marketing, sales enablement, etc.
* Research, choose, design and execute events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post-event strategy to increase engagement and response rates.
* Interface with sales to determine sales enablement needs, and work with product/solution marketing to develop tools, programs, training and content.
* Forecast, measure, analyse and report on impact of the marketing activities.
* Evaluate, select and manage vendors that contribute to the marketing activities.
* Together with sales, develop and implement target account strategies to support account-based selling.
* Communicate with the sales team to keep continuous alignment around planned marketing activities including global, regional and local programs.
* Develop a deep understanding of the client’s business and strategic goals to articulate valuable insights and flow them through the global marketing organization.
* Collaborate with all functions of Marketing to bring alignment with the regional marketing priorities.
* Provide regular updates on industry, company and contacts to assigned sales reps to identify potential selling opportunities.
* Optimize use of the regional Marketing budget to drive optimal ROI.
* Liaise with Marketing Managers in other countries, as well as Corporate Marketing to share best practices.
* Monitor competitors’ activities, communication and marketing efforts and use insights gained from this process to develop action plans for improving own programs.
Skills & Experience
* 5+ years of operational marketing experience, B2B marketing experience a major plus
* Strong interpersonal, presentation and relationship skills
* Highly proficient in English, both written and verbal
* Solution minded, proactive, autonomous and driven for result
* Experience in planning and organization to manage event logistics and guarantee its smooth execution
* Ability to communicate effectively to a range of people at different levels across the company.
* Proven experience working closely with sales teams and supporting programs to drive impact on commercial performance; actual sales experience is a big plus.
* Ability to manage multiple projects at the same time in tight deadlines
* Experience with Marketing Automation and CRM systems, ideally Salesforce
* Highly proficient in Microsoft Office Suite, any design tool a plus
* Excellent team player
* Able to work across multiple regions and supporting multiple sales teams
* Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
Life at RWS:
At RWS, we’re here for one purpose: unlocking global understanding.
As a unique, world-leading provider of technology-enabled language, content, and intellectual property services, we remove the barriers to communication to make global connection possible. Our unrivalled experience and deep understanding of language have been developed over more than 60 years. As we look to shape the future, our ambition is to create a world where understanding is universal for everyone.
We work with over 80% of the world’s top 100 brands, more than three-quarters of Fortune’s 20 ‘Most Admired Companies’ and almost all the top pharmaceutical companies, investment banks, law firms and patent filers. Our client base spans Europe, Asia Pacific and North and South America. Our 65+ global locations across five continents service clients in the automotive, chemical, financial, legal, medical, pharmaceutical, technology and telecommunications sectors.
Over the past 20 years we’ve been evolving our own AI solutions as well as helping clients to explore, build and use multilingual AI applications. With 45+ AI-related patents and more than 100 peer-reviewed papers, we have the experience and expertise to support clients on their AI journey.
If you like the idea of working with smart people who are passionate about breaking down language barriers and giving back to their communities, then you’ll love life at RWS. Our work fundamentally recognizes the value of every language and culture. So, we celebrate difference, we are inclusive and believe that diversity makes us strong.
We want every employee to grow as an individual and excel in their career. In return, we expect all our people to live by the values that unite us: to partner with colleagues and clients, to adopt a pioneering spirit, to be positive in progressing the work we do, and always to deliver what we promise.
RWS Values
Get the 3Ps right – Partner, Pioneer, Progress – and we´ll Deliver together as One RWS.
For further information, please visit: RWS
RWS embraces DEI and promotes equal opportunity, we are an Equal Opportunity Employer and prohibit discrimination and harassment of any kind. RWS is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at RWS are based on business needs, job requirements and individual qualifications, without regard to race, religion, nationality, ethnicity, sex, age, disability, or sexual orientation. RWS will not tolerate discrimination based on any of these characteristics.
Recruitment Agencies: RWS Holdings PLC does not accept agency resumes. Please do not forward any unsolicited resumes to any RWS employees. Any unsolicited resume received will be treated as the property of RWS and Terms & Conditions associated with the use of such resume will be considered null and void.
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