This job is with BBC, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ business community. Please do not contact the recruiter directly. ABOUT BBC STUDIOS BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe. We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Bluey, Prehistoric Planet to Planet Earth III. The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena. From BAFTAs to RTS Awards, BBC Studios is Britain's most awarded production company and the only producer with three of the top ten shows on IMDB; we're the home of bbc.com, the widest-read English language news website in the world; and the UK's largest distributor of British content. THE DIVSION BBC Studios is a global leader in the production and distribution of world-class content. With a rich legacy of creating impactful and inspiring scripted programming, BBC Studios is committed to producing high-quality, authentic content that resonates with audiences worldwide. The Scripted marketing team within the Global Media & Streaming (GMS) division is responsible for marketing our wide-ranging portfolio of drama and comedy, including recent hits A Good Girl's Guide To Murder, Sherwood and Mammoth, along with long-running fan favourites such as Death In Paradise and Gavin & Stacey. THE ROLE The Senior Marketing Manager, Scripted is responsible for leading B2B marketing campaigns for our drama and supporting the Head of Marketing shaping the overall marketing strategy across our slate. You'll lead all aspects of project and campaign development for your assigned titles, as well as providing overall marketing support for your assigned units and labels. This role helps build and grow strong brands, strong services and supports major customer partnerships. Informed by audience insight, the role is responsible for driving awareness and demand for BBC Studios' scripted slate globally. The role will support the Head of Marketing, Scripted to develop and implement marketing and promotional strategies that will inform, educate and entertain audiences and consumers around the world through investment in and exploitation of BBC Studios IP. The Senior Marketing Manager will be responsible for driving reputation and value across the full content life-cycle, working closely with internal and external partners to support our global commercial activities to maximise sales and profitability, strengthen brands and genres, and support all marketing requirements across B2B, as well as B2C when needed. This role is responsible for supporting production growth and driving content sales with high impact work linked to top customer plans. The voice of the audience, the Senior Marketing Manager will champion data and insights to drive creative hits. Key Responsibilities Campaign Delivery Lead the development of major campaign briefs to deliver against strategic objectives (consumption, perception, brand) across multiple media and platforms Support the VP Content Marketing and Head of Marketing, Scripted to lead relationships with key stakeholders, shaping the genre and programme campaigns Demonstrate best-in-class marketing expertise to establish clear trade, customer and consumer propositions Manage the delivery of effective creative work that reflects brand guidelines, ensuring all campaigns are delivered within budget and timeframe Develop strong relationships with internal creative teams, consumer engagement, communications, audiences, customer engagement and external agencies Approve and ensure all campaigns comply and are in line with BBC editorial and brand guidelines Strategy and Planning Develop strategies to support and optimise the content pipeline, providing market and audience led marketing support Leads strategic relationship with units/labels/partners to devise and implement plans to grow the appeal of the comedy genre Partner with key stakeholders in the regions to ensure the successful launch of key titles and consistency with the overall brand/content, leveraging expertise to grow revenue Support the Head of Marketing, Scripted to develop strategies ensuring effective planning and processes that deliver value through the content lifecycle and support long-range plans Proactively and consistently consider the marketing teams function to develop strategies, plans and processes that align with evolving business needs Develop innovative marketing to grow reach and distribution, commercial and brand value Agree targets for individual campaigns, and manage the necessary research in conjunction with insights Shape the evaluation process Manage campaign budgets and ensure delivery within budgets and timeframes Develop, implement and deliver plans to manage key brands through launch, growth and maturity Manage and mitigate risks and issues, escalating as appropriate Leadership, Relationships and Developmen t A collaborative approach to working relationships Highly articulate and an excellent communicator Strong negotiation skills and the ability to negotiate desired outcomes with peers and partners, whilst maintaining close working relationships Line manage the Marketing Coordinator Deputise for Head of Marketing, Scripted when required Build and maintain strong relationships with our creative leaders across units and labels. Establish effective working relationships with Insight, Trade Marketing, Digital, Creative and Comms Inspire the team to innovate, be aware of developments in marketing and technology/digital trends, maintain strong links with the industry and incorporate insight into marketing activity General Lead efficiency and effectiveness to provide value for money Comply with all relevant BBC safety rules, procedures and guidelines, and be aware of responsibilities under the BBC safety policy Comply with the BBC's policies on diversity and apply the principles of the policy Contribute to making Brands and Marketing an excellent place to work, attracting and motivating the best people. WHAT DOES IT TAKE? Key Criteria The Senior Marketing Manager is expected to have intermediate marketing experience within the media industry or an industry with similar scale and complexity, including: A proven track record of managing and developing major brands through their lifecycle in a complex business or media environment, including B2B/trade marketing Consumer analytics, including building brands and promoting content within a digital/social media environment; good knowledge of qual and quant research techniques Entrepreneurship; successful track-record of generating innovative ideas and executing end-to-end campaigns An excellent understanding and awareness of audience behaviour (customers for B2B marketing, consumers for B2C marketing), with an ability to identify the right audience insight and create marketing campaigns to appeal to the right audience in the right way Managing delivery through in-house and third party creative resources The ability to manage self and others within a complex matrix environment Delivering with a marketing budget and using resources effectively balance creative aspirations with limited financial and other resources Leading collaboration across organisational boundaries Experience of developing and implementing strong brand identities Passion for Scripted content and knowledge of the Scripted content landscape. Desirables Possess up-to-date knowledge and experience of global marketing and have a deep understanding of the threats and opportunities for media companies Significant B2B/trade marketing expertise Understanding of the BBC and its place in the media market. Understanding and experience of editorial compliance and Fair-Trading policies. LIFE AT BBC STUDIOS We don't focus simply on what we do - we also care how we do it. Our values and the way we behave are important to us. Please make sure you've read about our values and behaviours here. The BBC is committed to building a culturally diverse workforce, that represents the audiences we serve, and encourages applications from candidates from any background, especially people from diverse communities. Equity of opportunity is important to us, and we endeavour to make our processes equal, fair and meritocratic for everybody. More information on our D&I plan can be found here. BBC Studios puts sustainability at the heart of everything we do both onscreen and offscreen, including delivering against the BBC Group's science-based Net Zero targets. More information on sustainability at BBC Studios can be found here. We are proud to share that we are a Level 2 Disability Confident Employer and if you require any reasonable adjustments in order to apply please contact us on reasonable.adjustmentsbbc.co.uk. PACKAGE DESCRIPTIONS Job Reference: 21532 Band: D Salary: Up to £61,000 London Weighting ( £5,319) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights. Contract: 12mth FTC (PAT Leave Cover) Location: Office Base is London (This is a hybrid role and the successful candidate will balance office working with home working) WHAT WILL YOU GAIN FROM WORKING AT BBC STUDIOS ? We offer a competitive salary package Flexible 35-hour working week for work-life balance Parental leave for new parents, regardless of gender, of up to a year with 18 weeks fully paid 26 days holiday (plus an additional day which is a Corporation Day) with the option to buy an extra 5 days A defined pension scheme and discounted dental, health care, gym and much more Excellent career progression - access to courses, webinars, workshops and the opportunity to work in different areas of the organisation NEXT STEPS We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding. LI-DNI