We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses e.g. HSBC, Ikea, Unilever and eBay to name a few.
We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for:
* Developing data driven insights and strategies to drive measurable impact
* Creating impactful creative campaigns that tap into culture
* Creating channel and platform agnostic campaigns that grow organically
* Delivering integrated campaigns that are earned-first but deliver for paid and owned
What’s Happening?
Join our dynamic team where innovation meets expertise. Weber Shandwick Scotland is looking for an experienced, ambitious and energetic Account Manager to join our team and support some of our most exciting clients, both globally and locally.
With us, you’ll be at the forefront of change, driving powerful communication strategies that propel our clients to the lead of their fields. This is an unmatched opportunity to grow professionally, expand your horizons, and make a significant impact on the world.
We are proud to work with the world’s largest corporations, companies, and organisations. This role offers you the same opportunity – to work with the biggest and best clients in the world.
What will you be doing?
* Build client relationships by providing counsel to multiple clients, driving execution of tactical plans to ensure high-quality deliverables.
* Successfully manage client expectations, team resources, and deliverables around major campaigns and projects.
* Serve as an active participant in client meetings and presentations; craft, present, and execute integrated communications strategies for major campaigns.
* Conduct and manage the flow of research and materials development necessary to analyse client issues.
* Function across disciplines with a knowledge of social media strategies and tactics.
* Monitor media outlets for coverage of client and competitor news, leveraging digital and social outlets, a diverse set of influencers, etc.
* Understand industry issues that directly and indirectly affect the client.
* Compose media materials (press releases, pitch notes, client briefings, messaging documents, sample Q&A, proposals, bylined articles, supporting social content, etc.) and conduct media outreach.
* Proof and edit client-related documents.
* Develop and build relationships with media.
* Brainstorm and bring to life compelling ideas for clients and media.
* Lead small teams to conduct pressing research on a wide range of issues, review and prepare executive summaries and/or analyses of information into strategic and actionable recommendations.
Behaviours
* Always professional in conduct both with clients and team members.
* Display a can do, will do attitude with teams.
* Celebrate team effort.
* Invest in the development of junior team members and display leadership through constructive and fair critique.
Who are you?
* Experience in a relevant field.
* Intermediate/progressing level of expertise.
* Excellent project management and organisational skills.
* Ability to translate client needs into effective project plans.
* Advanced written and verbal communication skills.
* Strong negotiation and persuasion abilities.
* Ability to deliver campaigns across multiple platforms.
* Intermediate level in account management duties, including client reporting, measurement and evaluation, and data analysis.
* Ability to effectively build external relationships.
* Basic commercial awareness and business acumen.
Core Benefits:
* Private medical insurance
* Group life assurance
* Group income protection
* Employee Assistance Programme
* Buy or sell holiday
* Additional life assurance cover
* Critical illness insurance
* Travel insurance
* Health screening
* Cycle to work scheme
* Health cash plan
* Flexible working with our 3:2 hybrid work model
* 4pm Friday finish
* Equivalent of $250 USD for new joiners on 6 month + contract to support home working setup
* 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off work and festive period off
* Flexible public holidays (from 2023)
* Sweets and snacks in the office
* Exclusive shopping discounts and perks
* Headspace membership
* Season ticket loan
* Long service bonus
* Enhanced family leave
* Inclusive and invisible health policies
We appreciate the time taken to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume we are not able to get back to everyone individually so if you have not heard back from us unfortunately you have not been successful on this occasion and wish you all the best in your search.
At IPG we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
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