We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses e.g. HSBC, Ikea, Unilever and eBay to name a few.
We earn affection, attention, affinity, and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for:
* Developing data driven insights and strategies to drive measurable impact
* Creating impactful campaigns that tap into culture
* Creating channel and platform agnostic campaigns that grow organically
* Delivering integrated campaigns that are earned-first but deliver for paid and owned
What’s Happening?
Join our dynamic team where innovation meets expertise. Weber Shandwick Scotland is looking for an experienced, ambitious and energetic Account Manager to join our team and support some of our most exciting clients, both globally and locally.
You will have the unique opportunity to shape the narrative for leading companies in the consumer space. You’ll be joining a talented team that creates cultural value and helps brands navigate the ever-changing age of communications.
What will you be doing?
* Builds client relationships by providing counsel to multiple clients, driving execution of tactical plans to ensure high-quality deliverables
* Successfully manages client expectations, team resources, and deliverables around major campaigns and projects
* Serves as an active participant in client meetings and presentations; crafts, presents, and executes integrated communications strategies for major campaigns
* Conducts and manages the flow of research and materials development necessary to analyse client issues
* Functions across disciplines with a knowledge of social media strategies and tactics
* Monitors media outlets for coverage of client and competitor news, leveraging digital and social outlets, a diverse set of influencers, etc
* Understands industry issues that directly and indirectly affect the client
* Composes media materials (press releases, pitch notes, client briefings, messaging documents, sample Q&A, proposals, bylined articles, supporting social content, etc.) and conducts media outreach
* Proofs and edits client-related documents
* Develops and builds relationships with media
* Brainstorms and brings to life compelling ideas for clients and media
* Leads small teams to conduct pressing research on a wide range of issues, reviews, and prepares executive summaries and/or analyses of information into strategic and actionable recommendations.
Who are you?
* Already working as a Senior Account Executive or Account Manager in a PR agency
* Proven experience within media relations planning for consumer clients
* Exceptional written and verbal communication skills
* Excellent project management and organisational skills
* Ability to translate client needs into effective project plans
* Strong negotiation and persuasion abilities
* Ability to deliver campaigns across multiple platforms
* Ability to effectively build external relationships.
Anything else?
Weber Shandwick Scotland are headquartered in Glasgow and have offices in Edinburgh and Aberdeen. This role can be based from any of these 3 offices on a hybrid model with two days per week in the office. However, we are a flexible bunch, so please do reach out if you have flexibility requirements and we’ll be happy to chat!
Core Benefits:
* Private medical insurance
* Group life assurance
* Group income protection
* Employee Assistance Programme
* Buy or sell holiday
* Additional life assurance cover
* Critical illness insurance
* Travel insurance
* Health screening
* Cycle to work scheme
* Health cash plan
* Flexible working with our 3:2 hybrid work model
* Equivalent of $250 USD for new joiners on 6 month + contract to support home working setup
* 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off work and discretionary festive closure
* Flexible public holidays
* Sweets and snacks in the office
* Exclusive shopping discounts and perks
* Headspace membership
* Season ticket loan
* Long service bonus
* Enhanced family leave
* Inclusive and invisible health policies
Weber Shandwick is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, and veteran or disability status.
#J-18808-Ljbffr