Head of Social Media Content (maternity cover), travel & transport
Huddle Greater London, England, United Kingdom
An opportunity for an experienced social media lead to join a national travel & transport brand to head up their strategy for content with a focus on community oriented and purpose-led stories and campaigns.
Joining a multi award-winning team that is well-recognised across the business for producing stand-out social & integrated campaigns, there will be a combination of ‘business as usual’ content generation and a significant large-scale integrated campaign to deliver.
They bring the brand to life through their people, places, the work they do with their communities and supporting local business initiatives. The purpose of the role is to promote positive brand sentiment on social media, using informed judgement on what will engage customers.
The opportunity
* Lead the social content strategy for a well-known travel brand, managing a small team of three people across social media and their customer accessibility service.
* This role will have responsibility for driving social media creative content forward within the business, developing and delivering social media content across business as usual content and integrated campaigns.
* Ultimate responsibility for all social media content on organic channels, ensuring that all messages are on brand and delivering on strategy.
* Support the team in spotting reactive opportunities to generate positive social media sentiment, and where possible positive media coverage.
* Ensure the social media content strategy evolves according to the needs of the business and the changing behaviours of customers on social media.
* Lead accessibility on social media, with the support of two execs, continuing to champion the importance of this and leading the industry in this area.
* Manage the external social media agency and support the consumer PR agency.
* This is a maternity cover contract for 9-12 months.
The role
* Creating the social media content strategy, driving forward integrated (PR & Social) campaigns, working closely with the Head of Social Media Customer Service.
* Managing the Social Media Content Executive, developing and mentoring them effectively.
* Developing and driving social media campaigns, creating and owning the content calendar.
* Producing engaging social content across multiple platforms, including copywriting, sourcing relevant assets and creating original content.
* Strategic proposal writing and briefing their integrated agency.
* Ongoing analysis to produce detailed monthly content performance reports and post-campaign reports primarily using Pulsar and Google Analytics.
* Spotting opportunities to generate positive social media coverage and managing social media at events and initiatives.
About you
* You'll need to be well versed on all social media platforms, as the go-to expert in this area - a thorough understanding of the Social Media landscape and cultural trends is essential.
* At least five years B2C social media experience, either agency side, managing social media campaigns; alternatively, in-house experience running regular social media campaigns managing an external agency.
* Previous experience of creative ideation for consumer focused social / integrated campaigns.
* Ideally a creative skillset in either copywriting, photography or videography.
* A deep understanding of all social media tools and a proficient user of Google Analytics with the ability to produce detailed analytical reports.
* Level headed and down to earth personality with a people-oriented approach to getting things done.
* You will be self-motivated and a creative, strategic thinker, with a passion for communicating and collaborating with others.
If this sounds like an opportunity for you, and you have the experience required to lead the social content strategy for a high profile brand, then please apply by sharing your CV through the application link.
Seniority level
* Director
Employment type
* Full-time
* Industries
* Staffing and Recruiting
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