About Twine Twine is a leading platform connecting top-tier freelancers, consultants, and contractors with companies that need creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine is the go-to marketplace for mission-critical projects. With a network of over 700,000 freelancers and 35,000 companies, we connect companies with top creative talent, enabling collaboration, innovation, and success on a global scale. About the Role We are looking for a passionate and experienced Paid Social Media Executive to join a dynamic and innovative growth marketing agency in Leicestershire. This role involves planning, executing, and optimising paid social media campaigns across various platforms to help e-commerce businesses scale their online presence and revenue. You will collaborate with team members and clients to understand their goals and challenges, delivering impactful and measurable results. Requirements • Bachelor’s degree in Marketing, Business, or a related field. • Relevant commercial work experience as a Paid Social Media Executive. • Proficient in Facebook Ads Manager, Google Ads, and LinkedIn Campaign Manager. • Experience in monitoring and evaluating the performance of paid social media campaigns and providing data-driven recommendations. • Ability to define, track, and report key performance indicators (KPIs) for campaigns. • Experience in designing and implementing A/B tests for optimisation of paid social media strategies. • Familiar with audience segmentation and customer data utilisation for personalised marketing efforts. • Skills in conducting competitive analysis and identifying industry trends. • Knowledge of emerging social media marketing technologies and strategies.