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Team Cyclone is an IPG team dedicated to Dyson. A beacon of innovation, it is a unique part of IPG Mediabrands, run out of UM but incorporating people from all parts of the network.
Dyson is not an ordinary brand. Which is why we’re looking for extraordinary people to join us. We promise an exciting journey of learning, discovery and breaking down barriers.
You can read more about our promise to Dyson on the next page, but our vision for Team Cyclone is one of a unified team working collaboratively across agency brands, borders and departments to create outstanding work.
You will get the opportunity to work with, and learn from, some of our smartest people as we pave the way ahead for Dyson’s marketing and advertising efforts across the globe.
Above all, we are looking for people who are proactive in building bridges, whether that be through team events, collaborative brainstorms or simply picking up tasks that seem to have fallen between a few chairs. People who use their curiosity and questions to open unexpected doors and solve problems.
We aspire to have ‘one global voice’, which leaves little room for ego on the team. We focus on doing what is right – not being right. Listening more than talking. It means we are open and honest with each other and that we hold each other accountable to ensure execution is on point and always joined up.
You will need to be comfortable balancing shifting priorities, delivery pressures and the challenges that come from being part of a matrix organization, but for the right candidate the awards and opportunities for personal career growth are high.
ABOUT THE ROLE
An exciting opportunity to join the team working across Dyson in a global capacity collaborating across 43 markets. As Global Planning Director, you will play a significant role in the team, driving forward innovative thinking and media planning excellence from budget setting to innovation & big ideas.
As Global Planning Director, you will be at the centre of developing global strategies across Dyson's three Business Units (Home, Beauty, & Wearables). You will work closely with the Global Head of Planning and be responsible for a team who deliver across planning, operations and account management. You will also work closely with our strategy, audiences, analytics, and performance functions to build the plans to launch future Dyson innovations. You will be highly organised, personable, collaborative and team-oriented, with confidence in leading a piece of business and will look to nurture and develop talent within your remit.
KEY TASKS AND RESPONSIBILITIES
To gain the respect and trust of all relevant client personnel by demonstrating knowledge, commitment and enthusiasm for their business:
* Place the client’s needs at the heart of all delivery and build strong, meaningful relationships with client peers
* Anticipate Dyson needs and ‘next-questions’ to bring leadership and true consultant value to your client relationship
* Build your understanding of Dyson's business to identify areas where Team Cyclone can overcome challenges and unlock new opportunities for growth for UM & IPG
* Deliver ‘best-in-class’ work as the standard for both internal & external documents and presentations
* Work closely with senior team members and build strong relationships within Team Cyclone (globally, regionally, and locally), across UM & IPG, our key day-to-day clients, and our global media partners
* The primary role of the Global Planning Director is to deliver central strategy and planning guidance across Dyson Business Units, accelerating our local markets by delivering global excellence
* You will work across Dyson's Home, Wearables, and Beauty categories, and other project-based work
* You will lead planning deliverables across global NPD & annual planning workstreams, working with a team to develop guidance across audiences, budget setting, phasing, communications architecture, big ideas, channel inspiration and measurement
* Work with our analytics function and Head of Planning to build global budget setting & investment guidance
* Work closely with our performance team to ensure growth strategies are integrated into everything we do
* Be able to own & direct the end-to-end delivery of briefs from planning requests to PCAs
* Lead on planning capability projects that support accelerating both Dyson and our teams (e.g., planning for attention/journey-based planning)
* Play a leading role in identifying new frontiers (innovation) and working on processes to bring them to market alongside regional and local teams
* Shape our processes, WOWs, and solutions to effectively deliver guidance across regions and 43 markets
* Take a leading role in executing our planning product and seek ways to improve and evolve it
* Support nurturing our media partnerships from growth partners to JBPs
Regional & Local Market Governance:
* Support regional functions and local markets with strategy & planning and other projects to accelerate Dyson and IPG growth
* Lead regular communications with regional teams and local markets, implementing governance frameworks
* Foster deep, productive relationships with regional and local Team Cyclone teams, sharing best practices, escalating challenges, and celebrating successes
* Contribute to regular central forums via calls, meetings, and collaboration spaces like Microsoft Teams and Asana to build shared culture across Team Cyclone and wider UM teams
ABOUT YOU
* You have previous media agency experience
* You are an experienced comms planner across offline and online media channels
* You are confident with planning tools and budget setting abilities
* You have local market planning experience
* You possess excellent communication skills
* You enjoy working in a collaborative team environment
* You have strong project management skills, capable of managing multiple projects simultaneously
Employee Transparency
At Mediabrands and Kinesso, we celebrate differences and believe this makes us stronger. We are committed to an inclusive culture that provides a sense of belonging for all employees. We do not discriminate based on age, disability, race, color, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status, or any other characteristic protected by law.
Please contact our Talent Inclusion Specialist Jess for a confidential conversation regarding any adjustments needed to ensure accessibility during our recruitment process. Requesting an adjustment will not affect your application.
The Perks
We aim to provide a supportive and fun work environment where you can develop your potential and benefit from a broad range of opportunities. When you join us, we want to ensure you feel valued and rewarded. Our benefits include:
* Flexi–leave, with 25 days annual leave minimum, plus office closure between Christmas & New Year
* Free breakfast and lunch
* Early finish Fridays
* Core Hours (Mon-Thurs, flexible start/finish times)
* Electric vehicle salary sacrifice scheme
* Interest-free season ticket loan
* Paid time off for volunteering
* Group Income Protection
* Life Assurance
* Private Medical Insurance or Health Cash Plan (dependent on level)
* Group Personal Pension Plan with 3-6% matched contributions
* Generous Parental Leave & Pay
* Employee Assistance Programme
* Free eye tests
* Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts, and more
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