Digital Performance Analysts in DWP Digital support iterative design of services by analysing of a wide range of datasets and collaborating with User Researchers, Business Analysts and Data Scientists to create a holistic understanding of our systems, business and users. This role is not just about web analytics - you will work closely with teams across Digital, Service Delivery and Strategy to develop measures and conduct analysis based on a variety of data sources, such as front- and back-end service data, operational management information and user feedback. Using your expertise and experience, you will ensure stakeholders use metrics which are fit for purpose and understand any limitations which you will communicate clearly. As a Senior Digital Performance Analyst you will support Digital teams in demonstrating how the services they build meet user and business needs, prove the value they add and ensure they meet the Government's Digital by Default Service Standard: Service Standard - Service Manual - GOV.UK As part of this role you will shape and develop our Value and Measurement Framework a tool used to help people and teams articulate their goals, outcomes and performance indicators consistently. You will apply the novel methodology in practice with a range of stakeholders, empathetically managing people through change. You will use every opportunity to gather feedback and continuously improve the practices and processes of capturing value and developing measurement. Person specification When giving details in your CV you should highlight your experience in line with essential criteria below: Strong stakeholder management skills and experience of working with a range of people and teams to drive evidence based decision-making. Experience of pro-actively building relationships across different teams, advocating for the use of data and managing people through change. Experience in tackling loosely defined problems, working with stakeholders and colleagues to narrow down scope and define requirements for analysis. Working to deliver value from data iteratively and at the earliest opportunity in alignment with business goals. Experience in developing performance measurement for an initiative, policy or service. Expertise in constructing metrics which best reflect true progress towards objectives or deviation from service levels, using available data. Experience of performing and supervising in-depth analysis using a variety of data sources and techniques to create a compelling narrative and holistic understanding of a service, policy or system. Excellent written and oral communication, with ability to present complex analysis clearly and concisely to a variety of audiences, explain the implications of analytical evidence and limitations of data sources and provide recommendations. Technical experience: SQL and Google Analytics. If you would like to learn more about the role, please contact caicy.sandford1dwp.gov.uk. Technical skills We'll assess you against these technical skills during the selection process: SQL Coding Experience where have you encountered a metric that was not fit for purpose and how you convinced your colleagues or stakeholders to adapt a different method for measuring performance or progress towards an objective. We only ask for evidence of these technical skills on your application form: where have you encountered a metric that was not fit for purpose and how you convinced your colleagues or stakeholders to adapt a different method for measuring performance or progress towards an objective. Benefits Alongside your salary of 55,557, Department for Work and Pensions contributes 16,094 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides. We also have a broad benefits package built around your work-life balance which includes: Working patterns to support work/life balance such as job sharing, term-time working, flexi-time and compressed hours. Generous annual leave at least 25 days on entry, increasing up to 30 days over time (prorata for part time employees), plus 9 days public and privilege leave. Support for financial wellbeing, including interest-free season ticket loans for travel, a cycle to work scheme and an employee discount scheme. Health and wellbeing support including our Employee Assistance Programme for specialist advice and counselling and the opportunity to join HASSRA a first-class programme of competitions, activities and benefits for its members (subscription payable monthly). Family friendly policies including enhanced maternity and shared parental leave pay after 1 years continuous service. Funded learning and development to support progress in your role and career. This includes industry recognised qualifications and accreditations, coaching, mentoring and talent development programmes. An inclusive and diverse environment with opportunities to join professional and interpersonal networks including Womens Network, National Race Network, National Disability Network (THRIVE) and many more. This job role may be suitable for hybrid working, which is where an employee works part of the week in their DWP office and part of the week from home. This is a voluntary, non-contractual arrangement and your office will be your contractual place of work. The number of days that anyone will be able to work at home will be determined primarily by business need but personal circumstances and other relevant circumstances will also be taken into account. If you are successful, any opportunities for hybrid working, including whether a hybrid working arrangement is suitable for you, will be discussed with you prior to you taking up your post. Salary Information Pay for this role is from 55,557 to 73,350. The maximum salary for the grade is 66,058, however a Digital Allowance of up to 7,292 per annum is available for exceptional candidates. Digital Allowance is non-salary, and non-pensionable, and is classed as a temporary allowance. It is reviewed annually where it could be retained, amended, or removed. Our offer to successful candidates will be based on an assessment of your skills and experience as demonstrated at interview. Existing Civil Servants who secure a new role on lateral transfer should maintain their current salary. Existing Civil Servants who gain promotion may move to the bottom of the grade pay scale or 10% increase in salary whichever would be the greater. Things you need to know Selection process details This vacancy is using Success Profiles (opens in a new window), and will assess your Experience and Technical skills. Stage 1: Application Applications must include: 1. A completed Personal Details application form. 2. A curriculum vitae including education, professional qualifications and full employment history, giving details of key achievements in line with essential criteria listed in the Person Specification. 3. Technical question - up to 250 words. Please answer the following technical question: Describe a time in your professional career, where have you encountered a metric that was not fit for purpose and how you convinced your colleagues or stakeholders to adapt a different method for measuring performance or progress towards an objective. An initial sift will be conducted using the technical statement. Candidates who pass the initial sift will be progressed to a full sift. When uploading your CV, do not include personal information or links to any webpages or profiles that identifies you. This means we can recruit based on your knowledge and skills, and not background, gender or ethnicity. Take out references to your name/title, age, sex, email address, postal address, telephone number or nationality/immigration status. When giving details of your redacted CV, you should therefore include details of the work and projects that you have been involved in, and your role therein. For Hints and Tips on completing your application visit Applying for jobs at DWP Digital. Applications will be sifted at regular intervals from the date the posts are advertised. Please apply as soon as you can, do not wait until the end of the campaign. Important information Please attach your redacted CV as a separate additional document in either PDF or word format. If your CV contains any personal details your application may be withdrawn. We recognise that AI may be helpful when applying for this role, but it is important to use it in the right way. Read the DWP AI Candidate Guide to understand how you can make the best use of GenAI while ensuring your application remains authentic and effective. Stage 2: Interview If youre successful at sift stage you will be invited to a video interview via Microsoft Teams. There, you will be assessed against the following Technical Skill: SQL Coding Experience You will be asked to do a 10-minute presentation on the following specific topic: The Senior Leadership Team have approached you to help them understand the value and performance of three feature teams which have recently been moved in to the directorate. Each team is at a different lifecycle phase in their project, and has differing levels of maturity in working with analytics. The use of visual aids such as PowerPoint is optional. There will a further 5 minutes for questions. Further details will be provided to candidates invited to interview. Interviews will take place from late March 2025. Interview dates to be confirmed. Further Information: Find out more about Working for DWP A reserve list may be held for a period of 6months from which further appointments can be made. All successful candidates and those placed on reserve will be posted in merit list order by location. The Civil Service values honesty and integrity and expects all candidates to abide by these principles. Please ensure that all examples provided in your application are taken directly from your own experience and that you describe the examples in your own words. Applications will be screened and if evidence of plagiarism or copying examples/answers from other sources is found, your application will be withdrawn. Internal DWP candidates may also face disciplinary action. Reasonable Adjustment At DWP we value diversity and inclusion and actively encourage and welcome applications from everyone, including those that are underrepresented in our workforce. We consider visible and non-visible disabilities, neurodiversity or learning differences, chronic medical conditions, or mental ill health. Examples include dyslexia, epilepsy, autism, chronic fatigue, or schizophrenia. If you need a change to be made so that you can make your application, you should: Contact Government Recruitment Service via DigitalRecruitment.grscabinetoffice.gov.uk as soon as possible before the closing date to discuss your needs. Complete the Reasonable Adjustments section in the Additional requirements page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if youre deaf, a Language Service Professional. For further information on reasonable adjustments, terms and conditions and how we recruit visit the How We Recruit page. Feedback Feedback will only be provided if you attend an interview or assessment. Security Successful candidates must undergo a criminal record check. People working with government assets must complete baseline personnel security standard (opens in new window) checks. Nationality requirements This job is broadly open to the following groups: UK nationals nationals of the Republic of Ireland nationals of Commonwealth countries who have the right to work in the UK nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window) nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS) individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020 Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service Further information on nationality requirements (opens in a new window) Working for the Civil Service The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants. We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window). The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria. The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy. Diversity and Inclusion The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window) .