Are you a creative individual, already actively involved in producing content for social media platforms such as Instagram, Facebook and LinkedIn? We would love to hear from you.
TSL Lighting is an event lighting and rigging hire company, we supply equipment to the live events industry, including concert and touring, fashion shows, esports tournaments, large corporate events, movie premieres and more. We are seeking a Digital Marketing Executive to take responsibility for producing content for all our social media platforms, as well as assist with maintaining the company website.
This role requires someone to be efficient with photography and video editing and the ability to generate educational, informative and engaging written content on a regular basis.
Overview
As the Digital Marketing Executive, you will play a key role in driving our digital marketing efforts, enhancing our brand's online presence, and supporting the execution of our overall marketing strategy. You will be responsible for planning, creating, and delivering social media content to increase brand awareness, engagement, and lead generation as well as assist with maintaining the company website and keeping information up to date.
Key Responsibilities:
* Develop and manage engaging content for all social media platforms, driving consistent growth in engagement and lead generation.
* Responsible for creating video content to a high standard using editing software to improve picture quality and synchronising footage.
* Support the development and execution of email marketing campaigns, automated workflows, and newsletters, continuously monitoring performance and optimising strategies for greater impact and effectiveness.
* Stay up to date with digital marketing trends, algorithm updates, emerging technologies (AI), and best practices to drive innovation and efficiency, making any necessary recommendations for improvement.
* Maintain and update the website regularly to ensure content is fresh, relevant, and optimised for search engines (SEO).
* Ensure that all digital marketing efforts align with our brand identity, USP’s, values, and marketing plan.
* Monitor, analyse, and report on the performance of digital marketing campaigns using tools such as Google Analytics, social media insights and other digital marketing software to provide actionable insights and recommendations.
* Support the Marketing Manager with wider marketing tasks and overall strategy development.
* Be proactive in generating innovative ideas for campaigns and improvements, presenting these to the Marketing Manager.
Key Skills & Experience:
* Relevant Qualifications in Marketing, Digital Media or equivalent practical experience.
* Strong understanding and experience in producing content for social media platforms.
* Experience in photography, video editing and design suites.
* Excellent communication, copywriting and storytelling skills with a creative approach to content.
* Strong analytical skills with the ability to interpret data and make data-driven decisions.
* Creative thinker with a keen eye for detail.
* Experience with CMS platforms such as WordPress (desirable but not essential).
* Experience in tools such as Google Analytics, Google Ads, Facebook Ads Manager, and CRM/email marketing platforms (desirable but not essential).
* Ability to work independently, and collaborate as part of a team.
* Exceptional time management skills.
Representing the Company:
* This role is truly a “public face” of the company. It is vital that you deal courteously with customers, visitors, callers and the public at all times and represent the company and its reputation in an impeccable manner.
* A generally cheerful demeanour, engaging personality and sense of humour would be a huge advantage in making a success of this role.
The above list of duties and responsibilities is not intended to be exhaustive. Employees are expected to adopt additional tasks when required. These tasks will be in keeping with the general profile of the role.
Job Type: Full-time
Pay: £28,000.00 per year
Benefits:
* Company pension
* Cycle to work scheme
* Free parking
* On-site parking
Schedule:
* 8 hour shift
* Monday to Friday
Experience:
* Social media management: 1 year (required)
* Copywriting: 1 year (required)
Work Location: In person
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