The SEO Executive is a vital part of our growing and dynamic digital marketing team. The person will report to the SEO (site) Manager and work closely with the rest of the SEO team, as well as the wider digital team, trade, editorial and marketing teams.
Key responsibilities include helping to improve and drive customer engagement, traffic, and revenue of sites, as well as enhancing SEO rankings. You will be expected to keep on top of the trends within the sports & fashion industries, monitor and report on rankings, and perform keyword research.
* Improve site architecture through the implementation of internal links and website styling using basic HTML.
* Conduct keyword research to support content creation, daily optimizations, and the implementation of swiping links, using SEO guidelines to increase web traffic.
* Identify and fix common technical errors - including broken links and redirects.
* Keep abreast of industry-related topics.
* Help populate SEO buying guides template with new content and images.
* Analyze website content performance and make recommendations.
* Monitor competitor strategies to ensure we are always leading from an SEO perspective.
* Assist with day-to-day SEO tasks and overall site hygiene.
* Perform brand and category reviews.
Along with your benefits package, we also offer a wide range of perks for our colleagues:
Reward, Recognition, and Opportunities:
Frasers Champion - Our employees are at the heart of our business, and we ensure individuals are recognized every single month for their hard work. Frasers Champion is a peer-nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it, or been relevant.
Fearless 1000 - By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses, worth from £50,000 to £1 million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance.*
*Subject to terms and conditions.
Frasers Festival - An event like no other! Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe - hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge, and much more.
CEO Sessions - Once a quarter, we offer 20 employees the opportunity to attend our "CEO Sessions" run by our CEO and leadership team. Employees have the chance to connect, network, and submit questions around specific topics such as our Sports or Luxury business.
Retail Reconnect - In order to build the planet's most admired and compelling brand ecosystem, all employees must understand our business, product, and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline and to bring ideas back to the office that will improve how we work.
Employee Welfare:
Frasers Fit - Our Everlast Gyms Team is on a mission to make our workforce the best and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing program that aims to support and improve colleagues' Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition, and lifestyle advice - all completely free.
Retail Trust - We know that it's not just about physical health; mental wellness is equally important, which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24-hour wellbeing helpline, wellness hub, counseling, and financial/legal support.
What's next?
Our Recruitment Team will be reviewing applications, and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first-stage interview with the Recruiter - this will be behaviorally focused and centered around how you align with our Culture and Values. If successful, we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focused and could include a presentation/task so we can see your skills in action.
* Excellent attention to detail.
* Always aligning with SEO best practice guidelines and our brand strategies to support organic search rankings.
* Ability to self-manage and keep track of multiple projects.
* Ability to meet deadlines.
* Genuine passion for SEO and online marketing.
* Experience in keyword research and on-page SEO.
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