Job Description Purpose of the role To develop, implement, and manage digital marketing platform and channels, including the management of the website, social media channels and marketing technology platforms Accountabilities Development and implementation of digital marketing strategies that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape. Collaboration with cross-functional teams, including product marketing, communications, and IT, to ensure alignment of digital marketing efforts with overall business objectives. Development of compelling and targeted content for various marketing channels, optimising of online content for search engines to improve organic search visibility and managing paid search campaigns for driving targeted traffic and conversion goals, as required. Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns. Management of marketing technology platforms, where applicable. Management and updating of digital marketing platform and channels such as website and social media channels, as needed. Development of compelling and targeted content for various marketing channels, inclusive of partner channels and assets, where applicable. Assistant Vice President Expectations To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions. Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others. OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes. Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues. Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda. Take ownership for managing risk and strengthening controls in relation to the work done. Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function. Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy. Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively. Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience. Influence or convince stakeholders to achieve outcomes. All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave. We have an exciting opportunity for a talented Digital Experience Manager to join our high-functioning web team. As a Digital Experience Manager you'll enhance and improve our website journeys and optimise digital interactions. The role will involve the creation of engaging web experiences using Adobe Experience Manager (AEM), collaborating closely with various stakeholders within our payments organisation, to ensure an engaging, seamless and user friendly experience across all web touch points. You'll be accountable for developing, managing and delivering web development including overseeing user experience, content management and implementation and aligning to the business strategy. It presents an exciting opportunity for an AEM/Adobe Analytics expert looking to join a progressive, passionate team and grow their career. What we’re looking for: Experience: 5 years proven experience in managing the digital experience of a complex, multi-faceted web environment including working with stakeholders to deliver content. Technical experience: Solid experience of web development and experience tools including Adobe Target and Adobe Analytics with significant hands-on experience in Adobe Experience Manager. Customer Journeys: Experience in development of digital journeys using marketing automation and technology. Project Management: Experience in project management and workflow tools such as Jira and WorkFront. Strong understanding of the B2B Marketing funnel and how a digital experience forms part of this. Understanding of how to drive consideration within digital channels with an established track record of success. Skills that will help you in the role: Good planning and organisational skills - strong attention to detail, well organised, and able to manage multiple projects simultaneously. Experience of working in a large matrix organization. Team player – experience in contributing to the development of a strong high performance culture within a team – helping make the team the very best it can be. Strong evidence of managing internal and external partner agencies (creative and digital production). Strong attention to detail – experience in delivering communications that achieve the desired standards and effectively deliver against both commercial and brand objectives. Proven stakeholder management. You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills. Location: London or Northampton