Overview
Our client, a historic name in the gambling industry, is undergoing a significant transformation. With a renewed focus on modernizing technology and rebuilding its CRM function, this is a unique opportunity to join a business on a growth journey.
The client’s Head of CRM, appointed six months ago, is tasked with creating a robust internal CRM department. The CRM Manager role will be their first hire, serving as their right-hand person and playing a pivotal role in shaping the team and its strategy.
The Opportunity
This is a hands-on role for someone passionate about operational CRM and excited to influence meaningful change. Unlike larger, more polished gambling companies, this is a chance to get involved at every level of a company in transition, with direct impact and visibility. The brand's rich history and loyal customer base offer a unique foundation to build upon.
Key Responsibilities
* Lead day-to-day CRM operations, focusing on casino and gaming campaigns.
* Work with the retained CRM agency to implement strategy while building internal processes.
* Manage campaigns for online products and subscription/membership-based offerings.
* Adapt to a dynamic, fast-paced environment requiring creativity and problem-solving.
* Stay ahead of UKGC regulatory changes, including 2025 CRM opt-in requirements.
1. Ideal Candidate Profile
* Experience: At least two years as a CRM Manager in the UK gambling market or a similar regulated industry.
* Regulatory Knowledge: Familiarity with UKGC compliance and CRM-specific changes.
* Hands-On Mentality: Comfortable navigating a fast-evolving environment.
* Bonus Skills: Experience with loyalty programs, though not essential.
2. Why Join?
* Be part of a historic brand with a loyal customer base as it reinvents itself.
* Shape the future of CRM in a flexible, hybrid environment (Onsite in Liverpool).
* Take on a role with direct influence and see the immediate impact of your contributions.
Ready to make your mark? Apply now!