Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened its online retail in July 1995 and today, stands as one of the world’s largest internet retailers. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. We operate retail websites in 15 countries, offering millions of products in more than 40 categories worldwide, and we still like to work hard, have fun and make history.
Advertiser Success Team (AST) assists with onboarding new Advertisers and works on optimizing accounts of existing Advertisers on SSPA or SA (Search Advertising). While onboarding new Advertisers, we focus on providing personalized assistance in educating new Advertisers and setting them up for success. On optimization, we perform account-level optimizations, which include editing KWs, ASINs, bids, budgets & new campaign creation aligned to Advertiser goals. We are building a team of energetic and highly motivated Account Specialists who will help new and existing Advertisers understand the scope within Amazon Advertising programs to grow their business.
We are looking for a hands-on, creative, detail-oriented, analytical, and highly-motivated Ads performance manager who will help new and existing Advertisers understand the scope within Amazon Advertising programs to grow their business. You will be responsible for equipping Advertisers to identify advertising business opportunities, reviewing their product listings, creating advertising campaigns, and helping them adopt high-value actions on their account to influence their success in advertising. You will assist existing advertisers to optimize their accounts tailored to their business goals, ensuring seamless execution of smart, effective campaigns that deliver to advertiser’s needs and assist in driving new and repeat opportunities for the business.
Key Job Responsibilities
Core responsibilities include:
1. Serves as the main point of contact for Advertisers and acts as an enabler to their sales & marketing initiatives via 1:1 outreach program, displaying dedication to delivering first-class service and online advertising solutions.
2. Educate Advertisers on Amazon Advertising products and analyze campaign performance against key metrics to identify, recommend, and implement optimizations to help Advertisers meet their business goals.
3. Understand Performance Advertising and use various tools and techniques to fix campaign set-up and provide related campaign optimization support.
4. Provide education to Advertisers on Amazon Advertising products via 1:1 programs and online training.
5. Respond promptly & accurately to advertiser queries and help them resolve issues regarding their campaigns.
6. Troubleshoot any technical or implementation issues, collaborating with internal teams to develop quick and sound solutions.
7. Identify opportunities to improve designed Amazon products based on customer feedback, data analysis, and feature gaps with competitive products.
8. Take complete ownership of a portfolio of accounts – Standard and High Value advertisers.
9. Open for communication via phone, chat, and other means with customers.
10. Analyze account performance against key metrics to identify, recommend, and implement optimization solutions to increase efficiency and meet clients’ KPIs.
11. Monitor and communicate campaign progress through regular, in-depth activity reports and insights.
12. Work with Account Management, Sales & Marketing, and Product teams to identify and solve issues blocking advertiser performance.
13. Prepare documents around best practices, SOPs, and frameworks for innovations.
14. Mentor new joiners and bring them up to speed with regards to program and process.
BASIC QUALIFICATIONS
* Bachelor’s or Postgraduate Degree (MBA) in Digital Marketing or related fields.
* Proven work experience of 4-6 years in sales/marketing efforts (Individual Contributor role for 2 years is an advantage).
* Prior experience of managing global clients along with owning their individual performance goals.
* Superior verbal and written communication skills.
* Advanced computer literacy, especially in Microsoft Office applications – Excel, Access, Word, and PowerPoint.
* Sound judgment and flexibility in balancing program requirements, tight deadlines, and keeping people and projects moving on schedule.
* Desire to work in a fast-paced, challenging, and ambiguous environment.
* An organized approach and a real team player who is willing to roll up sleeves.
* Flexible to work in rotational shifts.
PREFERRED QUALIFICATIONS
* MBA in Digital Advertising or other related Master's degree.
* Experience in e-commerce, retail, Sales & Marketing, or advertising.
* Passion for online advertising and a track record of delivering outstanding results.
* Experience interpreting data and making business recommendations.
* Demonstrated high attention to detail and proven ability to manage multiple, competing priorities simultaneously.
* Experience in data analysis, either professional experience or through education.
* Google AdWords/Bing Ads certification will be an added benefit.
* Advanced computer literacy, especially in Microsoft Excel and SQL.
* Experience in tools such as Salesforce is an advantage.
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Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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