MAIN PURPOSE
To maximise retail sales and profit through the most effective marketing of products and budget management and the highest level of customer service.
PRINCIPAL ACCOUNTABILITIES
Responsible for:
1. Ensuring that effective processes are put into place to achieve maximum sales income.
2. Planning product ranges, budgets and sales forecasts, and producing reports for the CEO.
3. Promoting a customer care environment and managing customer service for the Trust, including e-commerce queries and complaints, general Trust enquiries and contact for the Trust membership scheme.
4. All aspects of e-commerce including buying, merchandising and digitally marketing products to achieve maximum sales and profit.
5. Analysing sales information to develop the promotional calendar to market products digitally through the year and achieve sales targets.
6. Developing and briefing the designs and themes for artwork to be used in digital marketing.
7. Building and scheduling email campaigns and social media marketing.
8. Managing the e-commerce platform, WooCommerce, including the display of products through effective photography and sales descriptions to maximise sales.
9. Maintaining relationships with existing suppliers, seeking new ones and negotiating the best prices for new products and re-orders.
10. Identifying production and supply difficulties and dealing with any prob...