Job Title: Digital Marketing Executive
Location: Chester (Hybrid Working Available)
Remuneration: £23,000 - £27,000 (dependent on experience)
Contract Details: Permanent, Full-time (35 hours/week)
Responsibilities:
Support the planning, execution, and monitoring of dynamic digital marketing campaigns tailored for B2B pharmaceutical clients, covering SEO, PPC, email marketing, social media, and content marketing.
Develop and optimise engaging content that captivates pharmaceutical professionals and stakeholders.
Manage and enhance website content for SEO and lead generation.
Create engaging and shareable content for social media, focusing on thought leadership and industry insights.
Analyse and report on key performance metrics to gauge the effectiveness of digital marketing efforts.
Collaborate with designers, developers, and content specialists to produce impactful marketing materials.
Support the creation and management of paid media campaigns, including Google Ads and LinkedIn Ads.
Manage targeted email marketing campaigns, including list segmentation and performance tracking.
Conduct analysis and market research to identify growth opportunities.
Specification:
2+ years' experience in digital marketing, preferably in a marketing agency, B2B environment, or the pharmaceutical industry.
A degree in Marketing, Digital Media, Communications, Life Sciences, or a related field is beneficial.
Strong understanding of social, search, email,...