The Body Shop
When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here.
The Body Shop is committed to generating positive economic, social and environmental impact. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up.
Your role in a nutshell
To operationally lead the Global Marketing Store Experience Design & Shop-fit programme to deliver commercially viable, best in class Retail Shop-fit solutions that are flexible / scalable to suit our diverse real estate and 3rd party requirements. Working closely with the CMO and Brand Experience Director to innovate and evolve creative, highly effective Experiential omnichannel experience solutions that drive traffic to store and exceed expectations in store.
CUSTOMER CENTRIC RETAIL CONCEPT EVOLUTION AND DEVELOPMENT
•Working closely with CMO and Brand Experience Director, develop strategies to elevate TBS store concepts. Deliver high impact, ownable and aspirational customer experiences in Retail. Critically review and evolve experiential solutions to address Gen I positioning.
•Realise creative opportunities to ensure the brand is where the customer is. Build templates to share initiatives globally with our markets.
•Optimize omnichannel experiences (physical – digital) and continually assess solutions for delivery of communications in store (pricing, messaging, tone of voice, music, scent,etc)
•Trend monitoring, and expert set up of innovation / vision projects to re-set the brand profile.
More about the role
RETAIL DEPLOYMENT STRATEGY AND PROGRAMME
•Create cost efficient, tailored plans for different retail tiers (high st, mall, outlets, transit, tourist, pop up etc.) to address customer needs and maximise profitability
•Lead procurement activities including selection, onboarding and managing supplier relationships (creative and experiential agencies, freelancers, manufacturers etc.)
•Briefing and managing agencies to create and deliver these projects on time and on budget
•Build and manage project budgets ensuring commercial viability and ROI
•As global expert function, create guidelines, share best practice, and guide markets to enable local execution
FRAMEWORKS AND GUARDRAILS
Ensure TBS guidelines/specs/ethical requirements adhered to & TBS brand maintained
What we look for
Demonstrates leadership capability
Manages complexity, multiple stakeholders & fast paced change,
Strong organisational and influencing skills and attention to detail
Understanding of Global Marketing and Brand vision
Sensitivity to The Body Shop aesthetic
Ability to take initiative, ownership, accountability for the project
Strong analytical skills & strategic awareness
Demonstrates Impact & Influence
Highly customer focused