Position Summary
The Amazon/Ecommerce Account Manager will report to the Australian Head Office and will be directly responsible for the execution of the strategic growth plan of ecommerce accounts under their scope globally. The Account Manager collaborates closely with the Sales, Marketing and Production to identify and execute all business needs and opportunities to manage the successful execution of all aspects of the ecommerce business. This position will also be responsible for product catalogue data management and managing other business direct .com channels globally.
Essential Tasks, Duties, & Responsibilities
Strategic Management & Implementation
* Develop and implement strategies to expand the product range or categories in alignment with the company’s overall objectives.
* Collaborate with cross-functional teams to implement and manage product launch strategies on Amazon/.com
* Proactively manage and optimize listings to increase sales and maximize revenue.
* Work with Marketing on promotional plan and calendar to analyse details at the item level for profitability, inventory availability, and sell through.
* Work with Logistic/Production to ensure accurate forecasting and stock availability,
* Ensure customer journey from the online shopping environment to delivery of goods in a manner which exemplifies excellence with an emphasis customer satisfaction
Vendor Compliance & Relationship Management
* Ensure compliance with Amazon’s rules, regulations, and standards through agency.
* Stay updated with Amazon's policy changes and ensure their proper implementation within the team.
* Liaise and negotiate with online partners to ensure optimal terms for product listings.
* Foster strong relationships with key stakeholders on partner platforms and agencies representing the brand.
* Stay abreast of all changes to the Amazon platform; ensure the company is poised to benefit from any feature/product/tool releases to improve productivity and leverage growth opportunities.
Amazon Account Management
* Monitor Amazon product catalogue and maintain products' health ensuring correct items are set up, selling, and are in the best condition possible when shipped out.
* Execute product page maintenance and digital asset execution.
* Track and analyze ASIN performance, rankings, ratings, and customer reviews in conjunction with marketing.
* Build actionable insights from Amazon and other marketplace data analytics to inform strategy.
* Review competitor product listings to identify best practices, new product opportunities, and areas in need of improvements.
* Ability to spot trends and turn insights into actionable items.
* Analyze sales performance on a weekly basis, prepare internal reports, and monitor key metrics such as daily run rate, glance view rate, and conversion rate.
* Conduct business analysis and turn complex data into tangible reports for the extended team
* Assist demand planning department with forecasting, and weekly reviews of product demand changes, adjusting procurement schedule as necessary.
* Own product pricing and conduct ROI reviews on major promotions/initiatives with marketing.
Advertising
* Develop and continuously refine an AMS/PPC/DSP strategy to drive profitable growth, ensuring customer acquisition costs fit within product margin model.
* Liaise with ecommerce partners and agencies to ensure all paid efforts are running smoothly, with an emphasis on ROI.
* Manage products to include in Ads that align with company focus.
* Analyze advertising methods, generate new ideas, and execute them with marketing.
General
* Perform other duties as needed and directed by management.
Minimum Qualifications, Education & Experience
* Bachelor’s degree in Business-related field preferred.
* Enterprise-level Vendor/Seller Central Experience is a MUST.
* 3+ Years of experience with the Amazon platform.
* 3+ Years of account manager experience.
Knowledge, Skills, and Abilities
* Expertise of Amazon's A9 search algorithm and ability to use it to drive visibility and sales.
* Expertise with Amazon Vendor Central and Amazon Advertising is a plus.
* Familiarity with Amazon FBA and FBM fulfillment methods.
* Knowledge of Amazon's brand registry program.
* Proficiency in using analytics tools like Google Analytics, Tableau, Looker studio or similar tools for data analysis.
* Strong proficiency in MS Office (Outlook, PowerPoint); expert-level Excel abilities a plus.
* Detail-oriented ability to multi-task and an appreciation for a fast-paced, deadline-driven environment.
* Aptitude for working with Internet tools (i.e. web-based reports, databases, and various multimedia technologies).
* Ability to think creatively and comfortable providing input around innovation & new concepts.
* Meticulous attention to detail.
* Strong organizational skills.
* Excellent verbal and written communication skills.
* Must be a brand advocate and team player.
* Self-starter with an entrepreneurial mindset.
Salary: Pay commensurate with experience.