Summary
The Digital Media and Communications Apprentice will work with and support the Quality, Business Change and Innovation Team, under the direction of the Digital Media and Communications Officer.
Wage
£14,526.20 for your first year, then could increase depending on your age
National Minimum Wage rate for apprentices
Training course
Multi-channel marketer (level 3)
Hours
The post is full-time. Working hours are between 8.00am and 4.30pm Monday to Friday, 37 hours in total. Weekend work and work outside of normal hours would be by prior arrangement and will attract time off in lieu or overtime payment.
37 hours a week
Start date
Monday 5 May 2025
Duration
1 year 6 months
Positions available
1
Work
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
What you’ll do at work
The primary function of the Digital Media and Communications Apprentice will involve working with teams across the Trust to support their online and digital media and communication needs, review analytics from multimedia platforms and prepare marketing plans to meet a required objective. It will also include working closely with external communication agencies to provide on the ground liaison.
Flexibility, professionalism, and diplomacy are essential characteristics of the role.
Safeguarding
* All staff have a responsibility and duty of care to safeguard and promote the welfare of pupils. Staff must be aware of the systems within the trust which support safeguarding and must act in accordance with the trusts safeguarding & child protection policy and code of conduct.
* All staff must complete mandatory safeguarding training.
General Duties
* To assist in the creation and management of digital content across various platforms, including social media, websites, and email campaigns.
* To support with the development and implementation of communication strategies to enhance brand awareness and engagement.
* To assist with the monitoring and analysis of digital media performance metrics to optimise content and campaigns.
* To collaborate with the Quality, Business Change and Innovation Team as well as Sidekick PR and our service Managers, to brainstorm and implement creative ideas for digital content.
* To assist in the production of multimedia content, including graphics, videos, and written materials.
* To stay up to date with industry trends and best practices in digital media and communications.
* To conduct research on industry trends, competitor activities, and audience preferences to inform content strategies.
* To assist in the planning and implementation of digital marketing campaigns, including paid advertising and search engine optimisation (SEO) initiatives.
* To assist with the management and updating of the company's website content to ensure it is accurate, current and engaging.
* To coordinate with external partners for content creation and distribution.
* To assist with the tracking and reporting of the effectiveness of digital campaigns using analytics tools.
* To support the organisation and promotion of virtual and in-person events, webinars, and workshops.
* To develop and maintain a content calendar to ensure consistent and timely delivery of digital content.
* To assist in the creation of newsletters and other email marketing materials.
* To provide administrative support to the Quality, Business Change and Innovation Team, including scheduling meetings and maintaining project documentation.
* To participate in team meetings and contribute ideas for improving digital communication efforts.
Where you’ll work
DONCASTER DEAF TRUST
LEGER WAY
DONCASTER
SOUTH YORKSHIRE
DN2 6AY
Training
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
College or training organisation
SHEFFIELD COLLEGE, THE
Your training course
Multi-channel marketer (level 3)
Equal to A level
Course contents
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
Your training plan
* Taught sessions in college & in the work place
More training information
The Digital Media and Communications Apprentice may, from time to time, be required to undertake training relevant to the key objectives and responsibilities of the Trust. There are mandatory training requirements that must be completed via Educare.
You will undertake an appropriate and relevant qualification in digital media, communications and/or marketing as a pre-requisite of the role. All training will be provided by the employer, using a registered training provider.
The Digital Media and Communications Apprentice has a day to day working relationship with all departments and is required to cooperate fully with all members of staff and senior managers. A strong customer service focus is essential.
Requirements
Essential qualifications
GCSE in:
* English (grade 4)
* Maths (grade 4)
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* IT skills
* Attention to detail
* Organisation skills
* Customer care skills
* Presentation skills
* Team working
* Creative
* Initiative
Other requirements
Personal Profile and Skills The Digital Media and Communications Apprentice will be a creative and dynamic individual who is a great writer and a confident communicator. You will have a flair for creating exciting social media content and will support the Trust to be at the forefront of digital media and com-munications. You will: •Have a strong interest in digital media, communications, and marketing. •Have excellent written and verbal communication skills. •Have proficiency in social media platforms (e.g., Facebook, Youtube, Instagram, LinkedIn). •Have a basic awareness of graphic design and video editing software •Be able to work independently and as part of a team. •Have strong organisational skills and attention to detail. •Be willing to learn and adapt in a fast-paced environment. As an apprentice within Doncaster Deaf Trust you will have: •Hands-on experience in a professional setting. •Mentorship and training from experienced professionals. •Opportunity to develop a diverse skill set in digital media and communications. •Potential for career advancement within the company.