We're delighted to be recruiting on behalf of a successful distributor in Leicestershire, who have built a strong reputation by supplying high quality products to brands and retailers across the UK. With B2C projected to play an increasingly significant role in the company’s future, they are seeking a dedicated and dynamic Ecommerce & Digital Marketing Specialist to drive sales and elevate their digital presence. This is an exciting opportunity to become part of a forward-thinking, growing business at a time of transformation. The successful candidate will play a key role in shaping the future of the company’s B2C operations and enjoy the chance to make a significant impact. If you are passionate about ecommerce, digital marketing, and driving results, this is your chance to thrive in a supportive and innovative environment. £40,000 - £50,000 Hybrid working pattern Free on-site parking 25 days holiday 37.5 hours Monday to Friday - flexibility with working hours available Duties and responsibilities: Develop, implement, and optimise sales strategies for online marketplaces like Amazon and eBay, ensuring maximum revenue generation Manage and optimise the company’s Shopify store to enhance user experience, streamline operations, and improve sales Strategise, manage, and refine paid advertising campaigns, ensuring a healthy ROAS Create and execute strategies to grow online sales while managing associated costs to maintain profitability Monitor key performance indicators (KPIs), analyse trends, and provide actionable insights to improve sales performance across all digital platforms Skills and experience required: Proven experience in a similar role focused on Amazon and Shopify ecommerce strategy, including demonstrated success in growing online sales and optimising platforms A deep understanding of return on ad spend (ROAS) and the ability to manage and maximise advertising budgets Hands-on experience in creating and managing Meta or Google Ad campaigns Strong commercial acumen with the ability to balance costs and profitability while generating consistent online sales growth A proactive, data-driven mindset with excellent problem-solving skills Knowledge of eBay optimisation is an advantage Excellent communication skills, both written and verbal