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Base pay range
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Recruitment Manager @ Intellect Group
Marketing Analyst
Office Based - Manchester
About the Company
Our client, a globally recognised healthcare company, specialises in manufacturing high-quality products for life science research. Their commitment to scientific excellence supports researchers in making groundbreaking discoveries.
The Role
Our client is seeking a Marketing Analyst to join their dynamic marketing team. This role is critical in analysing marketing and digital performance, providing insights that drive engagement, optimise strategy, and contribute to business growth. The ideal candidate will have a passion for data-driven decision-making and a strong background in marketing analytics.
Key Responsibilities
* Analyse website traffic, user behavior, and engagement trends to identify key opportunities.
* Track and assess digital marketing performance, including SEO, PPC campaigns, and content effectiveness.
* Evaluate user journeys, identifying friction points and recommending optimisations.
* Conduct A/B testing and performance analysis to refine marketing strategies.
* Provide data-driven insights to improve website usability and user engagement.
* Monitor organic search performance and suggest ways to enhance visibility.
* Develop and present clear reports to stakeholders, offering actionable recommendations.
* Troubleshoot tracking issues and ensure the accuracy of collected data.
Key Requirements
* Strong experience in marketing analytics, with the ability to create insightful dashboards and reports.
* Proficiency in data visualisation tools such as Power BI, Tableau, or Google Looker Studio.
* Expertise in GA4, with a solid understanding of digital marketing metrics, campaign tracking, and SEO/PPC analysis.
* Excellent communication skills, with the ability to present findings confidently to stakeholders.
* Self-motivated and able to work independently to drive strategic improvements.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Marketing Services
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