Project details Artificial Intelligence (AI) is rapidly reshaping workplaces, but how does it impact the people who are at the heart of organisations? What are the implications for firms' financial decisions and overall performance? This project aims to examine the relationship between AI investments and employee satisfaction from a financial perspective. Using data from employee reviews, the research will analyse how the adoption of AI technologies affects employees' perceptions of their work environment, focusing on factors such as work-life balance, compensation, management quality, and career opportunities. Through advanced textual analysis of job descriptions and resumes, the study will identify AI-related roles and track changes in firms' AI investments. The goal is to provide actionable insights for organizations seeking to adopt AI technologies responsibly, balancing efficiency and productivity with sound financial decision-making while safeguarding employee well-being. This research offers an exciting opportunity for those interested in the intersection of AI and firm behaviour in accounting and finance to contribute to a vital and growing field of study. Supervisors Primary supervisor: Professor Huainan Zhao Secondary supervisors: Dr Haofeng Xu Entry requirements Students should have, or expect to achieve, at least a 2:1 honours degree (or equivalent ) with a UK master's degree (with an average programme mark of no less than 65%) or international equivalent. Applicants must meet the minimum English language requirements. Loughborough Business School requires a minimum IELTS band 7.0 or above with not less than 7.0 in each component. Further details are available on the international website. Funding The studentship is for 3 years and provides a tax-free stipend of £19,237 per annum for the duration of the studentship plus University tuition fees. How to apply Put together your research proposal (between 2,500 to 3,000 words including references). Share your research proposal with the identified supervisor(s) and confirm they are willing to be named in support of your application. You are also encouraged to ask for feedback to develop your research proposal. All applications should be made online via the above ‘Apply’ button. Under programme name, select ‘Business School'. Please upload with your application a research proposal, copies of your transcripts/certificates, English language certificate and contact details of two academic references, one of which must be from your most recent degree. Please quote the project reference number: LB25-HZ-HX-Funded. To avoid delays in processing your application, please ensure that you submit the minimum supporting documents. The selection criteria will be used by academic schools to help them take a decision on your application. Contact details Call: 44 (0)1509 228072 Email: H.Zhao6lboro.ac.uk £19,237 per annum