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We are seeking a results-driven Senior Planning Manager to join our team. The ideal candidate will be responsible for day-to-day client management and for planning our flagship beauty client's digital marketing campaigns to drive ecommerce performance through search, social, and programmatic display. This role requires a strategic thinker with strong reasoning skills, a deep understanding of digital marketing channels, and the ability to build and maintain strong client relationships.
Key Responsibilities
Campaign Process and Planning:
* Develop and manage comprehensive digital marketing strategies and budget pacing across various channels, including PPC, social media, and display advertising.
Client Relationship Management:
* Serve as the point of contact for the client across the account, ensuring high levels of client satisfaction.
* Work closely with the client to develop and maintain strong, long-term relationships.
* Understand clients' business goals and industry trends to provide performance planning insights.
Performance Analysis and Reporting:
* Monitor, evaluate, and report on campaign performance metrics using channel platforms and dashboards.
* Provide clients with regular performance reports, insights, and recommendations for improvement.
* Use data-driven insights to inform strategies and optimise cross-channel campaign performance.
Collaboration and Coordination:
* Work closely with internal activations teams to ensure campaigns are executed with best practices and guidelines.
* Coordinate with external vendors and partners as needed to support campaign activities.
Budget Management:
* Manage client budgets effectively, ensuring that campaigns are delivered within budget constraints.
* Ensure all financial reconciliations are completed on time and accurately.
Requirements
* Experience in digital marketing, account management, or a channel-specific role.
* Strong proficiency in Excel required.
* Proven track record of managing and optimising digital marketing campaigns.
* Strong reasoning skills with the ability to interpret data, identify trends, and provide actionable insights.
* Excellent communication and interpersonal skills.
* Skills in digital marketing tools such as Google Ads, Facebook Ads Manager, Google Analytics, or Adobe.
* Certification in Google Ads, Google Analytics, or similar is a plus.
Key Competencies
* Analytical Skills: Proficiency in analysing performance data and providing actionable insights.
* Adaptability: Ability to manage multiple projects and adapt to changing priorities.
* Strategic Thinking: Ability to develop and implement long-term digital marketing strategies aligned with client goals.
* Client Focus: Commitment to understanding and meeting the needs of clients.
* Communication: Strong verbal and written communication skills.
* Technical Proficiency: Familiarity with digital marketing tools and platforms.
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