Role Overview:
As a key member of the business development team, the BDE plays a crucial role in researching potential sponsors, creating sales collateral, and managing the department’s database.
Main Responsibilities:
1. Creation of Sales Collateral:
o Create highly appealing and engaging sales collateral – working with in-house designer and copywriting team to ensure first-class visual and written storytelling - to showcase MRUK offerings and benefits to potential sponsors during initial outreach and/or early-stage discussions.
o Inform/create compelling pitch strategies/angles for specific prospects - combining detailed research of the companies themselves and knowledge gained from involvements in early-stage exploratory discussions with those prospects - to ensure maximum relevancy and likelihood of success in terms of moving them through our sales funnel.
o Create tailored sponsorship proposals once discussions with prospects are more advanced, effectively matching their objectives to our offering/assets, but bringing the story of a potential partnership to life in as compelling a manner as possible, incorporating best-in-class visuals and creative ideas, essentially to ensure prospects feel like they are being offered something very unique which will deliver tangible business benefits.
2. Research and Database Management:
o Conduct thorough research to identify potential sponsors, including industry trends, competitors, and market landscapes.
o Maintain accurate and up-to-date records of sponsors and potential leads using company databases and CRM systems.
o Regularly update and cleanse the database to ensure data accuracy and integrity.
3. Management of Agency Relationships:
o Work closely with external agencies to coordinate sponsor-related activities, ensuring effective communication and timely deliverables.
o Foster strong relationships with agency partners to facilitate collaborative efforts and maximize sponsorship opportunities.
Requirements:
* Excellent understanding of sponsorship as a discipline, in terms of what drives companies to get involved, and thus an understanding/POV on what we as a team need to provide and say to the marketplace in order to maximize our chances of success.
* Advanced level of strategic thought, ability to digest company annual reports and knowledge gained through discussions with prospects, to then build an offering/sponsorship package/proposal that will deliver against the objectives that they have made clear.
* Prior experience in business development/sales.
* Sports sponsorship, if not motorsport sponsorship, experience.
* Bachelor's degree in Business, Marketing, or a related field.
* Strong written and verbal communication skills, including the ability to create captivating sales decks and compelling messages.
* Strong sense of style and what will appeal visually speaking to prospects when it comes to sales decks.
* Excellent research and analytical skills, with the ability to gather and synthesize information from various sources.
* Proficiency in using CRM systems and databases for recording and managing sponsorship leads.
* Demonstrated organizational skills and attention to detail, ensuring accurate and up-to-date data management.
* Ability to work independently as well as collaboratively in a team environment.
* High level of professionalism and confidence in engaging with potential sponsors.
* Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
Travel:
Whilst this is a factory-based role, there may be the opportunity to travel with the team occasionally. For more detail, salary, and company information, use the apply link.
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