ABOUT
TONG is Europe’s leading dedicated Chinese social commerce agency. We deliver Award-winning China market entry strategies for global companies. We've had the pleasure of building over 80 brands in China, including the likes of Chelsea FC, Fortnum & Mason, Malone Souliers, Manchester United, Anya Hindmarch, Whittard of Chelsea, Heathrow Airport, Huda Beauty, Sunspel, Aspinal of London and Tiffany. After triple-digit revenue growth for the last seven years in a row, TONG is on the hunt for outstanding freelancers to work with our Activation Team as an Activation Executive.
Day-to-day, you will work with the activation team to help improve the quality of content for our clients. You will be responsible for writing both compelling Weibo and Red posts, WeChat articles and other creative campaign content. This role, and the ideal candidate will have a passion for writing and possess strong written communication skills.
This is an exciting opportunity to join a fast-moving company; you will join a tight-knit and rapidly-expanding team with real and growing responsibility from day one. This role will be directly reporting to Senior Activation Managers.
RESPONSIBILITIES
* Write clear and compelling content for clients to post on various mediums
* Interpret copywriting briefs to understand project requirements
* Produce well-written content that is SEO friendly and optimised for conversion
* Create compelling ad copy, landing pages, and marketing campaigns
* Write high-quality product descriptions and provide supporting content
* Collaborate with designers from creative teams and activation executives/managers from activation teams
* Brainstorm and manage projects and juggle multiple deliverables
* Define key messages and brand voice for external communications
* Research and report key trends on Chinese social medias
* Support influencer campaigns
REQUIREMENTS
* Over 1 year of experience in marketing/communications industry
* Familiarity with the copywriting style and platform requirements of mainstream Chinese social media (including but not limited to: Douyin, Red, Weibo, WeChat)
* Bachelor’s (or above) degree. Candidates majoring in Marketing, Journalism, Media preferred
* Excellent writing, editing and proofreading skills
* Strong research skills
* Creativity
* Attention to detail
* Ability to multitask
* Excellent time-management and organisational skills
WHAT CAN WE OFFER?
* Competitive salary
* On-the-job training and professional development opportunities
* Office coffee and snacks
* Monthly team socials (think go-karting, bowling, karaoke, axe-throwing...)
* Opportunity to be a full-time employee in future