Time left to apply End Date: April 10, 2025 (10 days left to apply)
job requisition id JR1111199
Job Description :
Head of Retail
Guinness Open Gate Brewery, London (Covent Garden)
Permanent, Full Time
Closing Date: April 9, 2025
About the Guinness Open Gate Brewery, London
Guinness Open Gate Brewery (GOGBL) is a new Guinness neighbourhood in London that will inspire the best in brewing, food, retail and culture. Consisting of 52,000 square feet of heritage buildings and a central courtyard in the historic brewing quarter in Covent Garden, GOGBL will become a key growth driver for Guinness, placing the brand in culture, driving relevancy and brand saliency amongst a new generation of drinkers. GB is the biggest Guinness market globally and Guinness is enjoying a period of exceptional growth and cultural magnetism, with the brand growing by around 50% since 2019 to the biggest it has ever been in value, volume and market share in the brand’s 264-year history.
Beer will be produced at a 10hl on-site brewery, a world-leading brewing facility which will produce innovation and limited-edition liquids to be served across the GOGBL site. The brewery will form part of a grain to glass immersive visitor experience in 1 Mercer Walk, which will also house dedicated space to build Diageo’s southern hub for the Learning 4 Life programme, training hundreds of people per year in hospitality skills.
We believe that the power of community is now more important than ever. At GOGBL we will create opportunities for local jobseekers, give our brewery waste products a second life in the community, and share GOGBL spaces with local community groups.
Purpose of Role
This role will craft and implement the Retail Strategy at GOGBL, in the Mercers Walk and Neal Street stores. They will be the key conduit between all stakeholders to ensure an efficient, profitable, reputable, world-class retail operation. They will ensure, through leading the GOGBL Retail team, that the standards of service, merchandising, presentation and experience are consistently at the highest level. They must also possess sound commercial judgement and outstanding leadership skills.
You will be responsible for:
Commercial Management
* Set and manage the strategic direction and manage commercial performance of the Mercer Walk and Neal Street retail stores. Ensure Retail strategy and performance are aligned with Diageo Society 2030 goals, especially with regards to Sustainability and Inclusion & Diversity.
* Take full accountability for the GOGBL retail P&L including setting and achieving revenue targets, set KPIs to monitor and report on performance. Create and optimise GOGBL pricing strategy to maximise margin opportunity. Work closely with Diageo GB to agree GOGBL Retail contribution to GB Annual Operating Plan.
* Analyse and understand market trends, consumer behaviour, and competitive landscape to inform strategic decision-making and identify opportunities for growth and innovation.
* Overall responsibility for the development of the retail merchandise assortment including product development, sourcing, logistics and pricing. Manage existing supplier relationships, and identify and onboard new supply partners, in partnership with Diageo Procurement and Brand Homes teams.
* Analyse, challenge and develop quality standards through careful monitoring of product received, trends in product quality, and customer satisfaction ratings.
* Project manage the retail workstream of the GOGBL build program. Oversee the successful launch of both retail stores.
* Collaborate with the GOGBL Catering operating partner on cross-site retail opportunities.
* Coordinate with other Guinness brand homes, in particular the Irish Brand Homes Retail team, on shared suppliers and merchandise ranges.
* Ensure regulatory compliance, and compliance to the Diageo Marketing Code, for all GOGBL merchandise.
Retail Marketing
* Identify opportunities for promotional activity in the retail stores. Create, drive and implement effective promotional activities.
* Manage the GOGBL Retail A&P budget to ensure that the store is inviting and key products are promoted efficiently.
* Overall responsibility for managing a calendar of exciting and innovative retail collaborations with external brands, working with Diageo GB Culture & Entertainment team on wider cultural collaborations.
* Partner with the GB Guinness brand team and Diageo Brand Licensing to ensure the GOGBL Retail plan is in line with, and contributes positively to, the annual Marketing Business Plan for Guinness in GB. Ensure adherence to GOGBL and Guinness brands throughout retail offering.
Retail Operations
* Overall ownership of the LS Central retail management system, including staff training on system use, and management of system updates in collaboration with the Global Brand Homes team.
* Devise and take accountability for maintaining shop floor and store maintenance standards across the GOGBL retail stores.
* Accountable, along with Diageo GB Supply Chain team, for managing the GOGBL merchandise supply chain, including both on-site and 3rd party storage, and deliveries to site.
* Overall ownership of customer experience across the GOGBL retail stores.
* Devise and take accountability for achieving shrinkage KPI across both stores.
* Accountable for the implementation of Diageo Health & Safety and Compliance & Ethics policies across all GOGBL Retail spaces.
Leadership Responsibilities
* Lead, coach and develop the GOGBL Retail team of around 12 employees plus agency staff.
* Develop the leadership capability within the retail management team.
* Contribute to the overall management of GOGBL as part of the GOGBL Leadership team, and lead and/or support projects to support the operation and growth of GOGBL.
* Lead change transformation where necessary.
* Work closely with the Diageo Marketing/Brand, Innovation, Retail and Finance teams to develop merchandise products and retail collaborations that grow quality sales and support brand saliency.
* Role model the Diageo values to help create the right culture in the GOGBL management team.
* Follow all Diageo Policies and Procedures and ensure you and your team meet all legal and compliance standards in the business.
* Encourage GOGBL (Diageo and operating partners) team members to discover Guinness and Diageo’s Brands, promote responsible drinking and Diageo’s Society 2030 ambitions.
Qualifications and Experience Required
* At least 8 years’ experience in retail management. Be able to demonstrate mastery of retail operations, sales strategies, merchandising, inventory management and customer service.
* Demonstrated track record of achieving tangible business results through the management and measurement of operational KPIs, sales, revenue and profit targets.
* Experience of leading high-performing teams. Strong interpersonal and communication skills to lead the team toward achieving stretching goals.
* Has a deep understanding of consumer behaviour and retail trends.
* Demonstrated ability to deliver exceptional customer experiences and drive customer loyalty.
* Excellent time management skills with the ability to work under pressure and to regularly re-prioritise to meet deadlines in a fast-paced, dynamic environment.
* Resilient; prepared to tackle problems head on and persist despite setbacks or difficulties.
* Combine intellectual rigour and people engagement with the ability to represent Guinness and OBY brand values and purpose.
* Highly effective team player, able to recognise, value and utilise the strengths of the team around them.
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
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