Summary
As an apprentice, you will gain valuable experience in managing content, analysing performance data, and working collaboratively on cross-functional projects. This is a unique opportunity for someone looking to develop a comprehensive skill set in marketing, working with a variety of tools and platforms.
Wage
£14,722.50 a year
£6.40 an hour
Training course
Multi-channel marketer (level 3)
Hours
Monday - Friday, 9:00am - 5:00pm.
37 hours 30 minutes a week
Possible start date
Tuesday 20 May
Duration
1 year 6 months
Positions available
1
Work
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
What you’ll do at work
* Assist in the creation and scheduling of content across multiple platforms (website, social media, email, print, etc.).
* Help to monitor and analyze campaign performance, providing insights and recommendations to improve strategies.
* Support the coordination and execution of marketing campaigns across different channels, ensuring consistency in messaging and branding.
* Participate in the optimization of digital content for SEO and other relevant digital marketing practices.
* Collaborate with the creative and content teams to produce engaging and relevant marketing materials.
* Assist in reporting on multi-channel performance, gathering and organizing data for regular updates to the team.
* Help with email marketing campaigns, including segmentation, design, and performance tracking.
* Provide administrative support for the marketing department, including project tracking and communication with external agencies or partners.
Where you’ll work
24 Ellerbeck Way
Stokesley Business Park, Stokesley
Middlesbrough
TS9 5JZ
Training
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
College or training organisation
ITEC NORTH EAST LIMITED
Your training course
Multi-channel marketer (level 3)
Equal to A level
Course contents
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
Your training plan
ITEC's expert tutors, coupled with mentors in the workplace, will provide training in the following:
* Multi-Channel Marketer - Level 3 Apprenticeship Standard qualification
* How to define, design, build and implement digital campaigns across a variety of online and social media platforms
* Marketing principles
* Principles of coding
* Search marketing, search engine optimisation, web analytics and metrics
* Mobile apps and pay-per-click marketing
* Level 2 English and maths will need to be achieved, if not already, prior to taking the end point assessment
Requirements
Desirable qualifications
GCSE in:
* English (grade 4)
* Maths (grade 4)
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* Attention to detail
* Organisation skills
* Customer care skills
* Problem solving skills
* Team working
* Creative
* Initiative
Other requirements
Employer suggested entry requirement Minimum of 4 GCSE’s grade 3/D or higher Grade 4/C or equivalent in either Maths or English