The Role We're looking to appoint a Marketing Director for our Pharma & Nutrition business streams in the UK & Ireland.
Leading a team of 7 direct and 17 indirect reports the role has accountability for the development and strategic marketing of our Pharma & Nutrition brands across the UK & Ireland, leading the Scientific Affairs team and ensuring our digital marketing promotes and positions our Corporate brand .
Candidates must be able to commute to Runcorn, Cheshire a minimum of 3 days per week.
Fresenius Kabi is a global health care company that specialises in lifesaving medicines and medical technologies for infusion, transfusion, clinical nutrition and biosimilars. As a global health care group with more than 100 years of experience in pharmaceuticals, medical devices, and life sciences, we have more than 35,000 employees worldwide, with just over 1,000 in the UK & Ireland.
Overall responsibility of the marketing team for the country specific marketing strategy, plans, projects and campaigns for products and services in line with group product strategy .
Formulate and implement strategic and tactical marketing plans; Overall responsibility for the scientific affairs strategy and team.
Responsible for the Fresenius Kabi’s brand and the continuous promotion and improvement of our brands and corporate reputation to include:
Increase public and internal awareness of the organisation by setting and managing the social media/digital communication strategy to build awareness, engagement and our profile in both the local and professional community.
Regulatory Compliance:
~ Ensure all marketing activities comply with relevant regulations and industry standards, maintaining a high standard of ethical conduct and integrity in all marketing practices.
Responsible for the marketing input to the annual Forecast, Medium Term Strategy and Budgeting Process.
Ensure alignment with Sales Director and sales activities with marketing activities to support sales.
Maintain excellent, relevant, market knowledge, data and customer insight especially by direct customer contact a supplemented by an appropriate range of qualitative and quantitative sources.
Bachelor’s / Master’s degree (or equivalent) in Marketing or a Business Management related subject.
Minimum 5 years' proven experience in a senior marketing role.
Prior success in a senior marketing role within Pharma or Nutrition .
Chartered Institute of Marketing (CIM) – Diploma in Professional Marketing Level 6
Chartered Institute of Marketing (CIM) – Postgraduate Diploma in Professional Marketing Level 7
Entrepreneurial mindset, with an innovative approach to business planning.