Job Posting Title: PR Manager Req ID: 10109160 Job Description: About The Role & Team Drive publicity around Disney Consumer Products (DCP) licensing and retail initiatives with media & influencers, managing implementation of campaigns and press office activity. You will also be leading the day-to-day development and delivery of creative communications campaigns (with end-to-end ownership for identified initiatives) for DCP’s priority franchises in the UK & EMEA. The team are responsible for elevating the earned media appeal of retail campaigns and programs to drive relevance for The Walt Disney Company’s (TWDC) brands and franchises. This role is a Fixed-term contract running until 30/06/2025, based in the office 4 days a week in London, Hammersmith. What You Will You Do Provide strategic PR counsel to internal clients, commercial, franchise and marketing teams, as well as senior leadership Maintain excellent media relationships (both consumer and corporate) and liaise with senior journalists to deliver on message coverage and manage the media agenda as appropriate Keep up to date on PR industry and media landscape and be able to identify strategic PR and event opportunities Monitor brand landscape for potential issues and work closely with issues management team to develop crisis communication plans, draft statements etc. Share best practices across the TWDC PR community in EMEA and globally Lead meetings with marketing and franchise teams, as well as lead or participate in meetings, presentations and brainstorming sessions to cultivate creative ideas and PR opportunities Drive DCP messages and initiatives on owned channels, including social media platforms, working closely with internal and digital communications to ensure consistent messaging and engaging content is delivered Develop comprehensive reports to communicate results for key PR campaigns and initiatives to executive team and key stakeholders Build relationships with category, franchise and retail teams, and proactively share plans and results to maximise impact Develop relationships with and ensure the appropriate flow of information between relevant stakeholders in the business, including marketing, sales and retail Continue to build relationships with marketing franchise teams across the company to drive press coverage that grows the franchises and proactively seek out opportunities Maintain external awareness of the market by managing a broad range of external press contacts and by monitoring media for competitor activity and potential opportunities for the Disney organisation Represent the organisation with external industry bodies as required Required Qualifications & Skills Ability to create and execute high impact PR campaigns from conception to delivery Ability to manage relationships with external agencies, draft agency briefs and select preferred partners Good commercial awareness and budget management skills Ability to understand and work within the legal guidelines provided by the legal department Good understanding of the Disney brand, its reception and profile in different markets Unrivalled media relations skills with a hands-on approach to media outreach Social media savvy with strong creative sensibility and ability to conceptualise campaign ideas autonomously Skilled at crafting media pitches Persuasive with strong presentation skills and ability to pitch an idea and build consensus around campaigns Strong managerial and mentoring skills An ability to be agile to capitalise on the moment and identify new opportunities Resilient and nimble in an ever-changing landscape Excellent strategic approach to problem solving and innovation Exceptional planning and organisation skills Cultural sensitivity and an understanding of local markets across EMEA The Perks 25 days annual leave Private medical insurance & dental care Free Park Entry: the opportunity to enter any of our parks with your family and friends for free Disney Discounts: entitled to discounts on designated Disney products, resort F&B and ticketing Excellent parental and guardian leave Employee Resource Groups – WOMEN Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST. The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives. Job Posting Segment: EMEA - Brand Commercialisation Job Posting Primary Business: Regional (EMEA) Primary Job Posting Category: Public Relations Employment Type: Full time Primary City, State, Region, Postal Code: London, United Kingdom Alternate City, State, Region, Postal Code: Date Posted: 2025-01-13