Trade Marketing Manager, Premium Drinks Brand, London, Up to £50k plus travel
An exciting opportunity to join this recognizable and growing drinks business…
Are you a dynamic marketing professional with a passion for premium drinks? Do you thrive on driving brand growth and visibility in competitive markets? We’re seeking an experienced Trade Marketing Manager to join our clients team and play a pivotal role in expanding their brand’s presence across the on-trade sector, with opportunities to influence off-trade and grocery channels.
The ideal trade marketing manager will have a background in Drinks FMCG and be able to lead, orchestrate and develop strategies to allow for maximum impact across a number of trading channels. This role will involve managing activations, trade events, budgets and forecasting across the business.
The Trade Marketing Manager responsibilities:
1. Develop and implement trade marketing strategies to increase visibility, sales, and loyalty within the on-trade sector (bars, pubs, restaurants).
2. Collaborate with sales teams to create compelling activation plans and promotional campaigns tailored to channel-specific needs.
3. Drive impactful brand activations at key trade events, launches, and customer-facing initiatives.
4. Monitor market trends and competitor activity to identify opportunities for growth and differentiation.
5. Support the off-trade and grocery strategy, ensuring brand alignment and consistency across all touchpoints.
6. Manage budgets and track ROI, ensuring efficient use of resources
The ideal Trade Marketing Candidate:
7. Experienced in the drinks or draught sector, with a proven track record of success in trade marketing roles.
8. A strategic thinker with the ability to execute and deliver measurable results.
9. Familiar with the nuances of the on-trade landscape and how to effectively engage and influence decision-makers in the channel.
10. Creative and data-driven, able to balance bold ideas with analytical insights.
11. Based in or around London, with the flexibility to travel as required.
12. Passionate about premium brands and eager to be part of a team that is redefining the market.