Title: Senior Product Marketing Manager (Tes Institute)
Department: Marketing
Location: Sheffield
Contract Type: Full time, permanent
Salary: Up to £54,000 per annum
Tes is an international provider of software-enabled services passionate about using technology to make life easier for schools and teachers. All products and services are built with teachers and schools needs at the core, ensuring they are innovative, trusted education solutions.
Role overview:
Tes is a company that has evolved hugely, and so has the Marketing function. Tes is now beginning a new era that brings together many separate products and delivers a level of value to schools that hasn’t been possible before. The Marketing function is right in the middle of this; building our brand, nurturing, engaging and acquiring new audiences, and supporting how customers prosper through retention.
As we enter this new era, we need a proven and senior marketing professional to own their own remit within the wider Product Marketing function. By owning this remit, they will help drive the commercial success of one specific product vertical of Tes, alongside other marketing professionals owning other product verticals.
For this role, you would own the Marketing responsibility for the Professional Development vertical both for UK domestic schools and the international schools market – with a primary focus on Tes Institute.
This therefore requires someone to be creative, driven, and skilled in revenue and campaign marketing, be able to work with multiple colleagues, and act as a partner to Institute leadership to drive revenue growth. You will own your own go-to-market for your vertical, drive your own optimisation, and ensure messaging for customer acquisition and future engagement is impactful.
You will be someone that quickly gains buy-in across functions and is able to work closely with product and Institute leadership to truly understand the value and impact of Tes offerings for the customer. You will be able to translate that understanding into convincing messaging for the buyer and learner and know the best way to cut through the noise to land that message.
You will be someone that takes ownership and is passionate about us building a best-in-class product marketing function that can enable our UK and international growth, support retention, and ultimately allow to offer maximum value to schools.
Key Responsibilities:
1. Own and deliver the marketing plan to drive demand generation, learner and revenue pipeline, brand awareness & customer marketing for Tes Institute.
2. Report to key stakeholders on the successes, failures and learnings of campaigns, using data to back up your insights and recommendations.
3. Keep informed of the revenue and learner targets for your vertical and hold a sense of ownership in achieving those targets.
4. Partner with revenue and Institute counterparts to identify the key levers to grow revenue and optimise conversion. Act as a true strategic business partner.
5. Partner with product and Institute leaders to create and execute go-to-market plans developments, as well as understanding the value propositions and impact on customers.
6. Build the message and narrative to position the products you’re responsible for in a way that is compliant, impactful, and effective.
7. Be cognisant of where effort is placed and the output achieved, so that you can consider how we evolve and optimise.
8. Work collaboratively with fellow marketing professionals to support overall Marketing objectives.
9. Work with Digital Marketing in all forms to build and develop product pages, journeys, content, and PPC strategies.
10. Build positive, empathetic, and respectful relationships with all colleagues.
11. Always look for the learnings in our results that we can share.
What will you need to succeed?
1. Outstanding written and verbal skills.
2. Proven experience of driving revenue marketing, growth marketing, or product marketing for a SaaS or online learning business.
3. Experienced of working in a diverse team.
4. Experienced in international operations.
5. Experienced in lead generation and partnering with Sales to maximise conversion and revenue.
6. Proven experience of finding creative ways to articulate product value and land a meaningful message in front of the right people. This includes really understanding the value and USPs and ensuring they are leveraged to have maximum impact.
7. Proven and demonstrable experience of planning, launching and analysing campaigns.
8. Strong ability to work with and present to senior stakeholders.
9. Strong analytical skills and proficiency in interpreting data to drive strategic decision-making.
10. Strong focus for the end user, maximising their experience, and understanding their user problems and needs.
11. Hugely personable, diplomatic, pragmatic and agile.
12. Proven ability to build creative briefs to enable efficient and impactful design from creative professionals.
13. Ability to work and collaborate across functions and within a matrix environment.
14. Excellent project management skills to handle multiple initiatives and stakeholders.
15. Quick and focused, with the ability to adapt to a changing environment and deal with ambiguity.
16. You are naturally open-minded, engaging, positive, and helpful.
17. You are collaborative and have learnt how to nurture impactful working relationships.
18. You know your limitations and areas of development, and actively look to tackle them.
19. You see the greater needs of the team.
20. You are inquisitive and eager to learn how we constantly improve and grow.
21. You are confident in sharing and receiving views and opinions in an open and respectful manner.
22. You are always capable of rolling up your sleeves to help others achieve.
23. You look for efficiencies, and don’t reinvent the wheel.
24. You are able to input into how we evolve our guidelines and rules, at the same time as respecting those in place.
What do you get in return?
1. 25 days annual leave rising to 30
2. 5% pension after probation
3. State of the art city centre offices
4. Access to a range of benefits via My Benefits World
5. Discounted city centre parking
6. Free eye care cover
7. Life Assurance
8. Cycle to Work Scheme
9. EAP (Employee assistance programme)
10. Monthly Tes Socials
11. Access to an extensive Learning and Development menu
Who are Tes?
Tes has been supporting the education sector for over a century, growing and changing alongside the evolution of education. Today, Tes is focused on providing digital solutions to support school leaders and teachers with wellbeing, continuous professional development, safeguarding, SEND provision, flexibility through timetabling, and pupil behaviour management.
Our Vision is to power schools and enable great teaching worldwide, by creating intelligent online products and services to make the greatest difference in education. Tes has over 13m teachers in its online community and working relationships with 25,000 schools in over 100 countries. Tes helps schools find the teachers they need via a range of recruitment solutions; brings new teachers into the profession through initial teacher training; provides teachers with continuous professional development and world class safeguarding training. It also offers a range of expert tools for the classroom from timetabling, SEND provision, and behaviour management solutions to dynamic staff surveying and wellbeing tools. Tes brings educators together online so they can share expertise and teaching resources and it provides them with vital information, research and analysis about education via its fully digital Tes Magazine.
Tes is a global company employing over 600 people and operating across 10 offices, including in London, Sheffield, Hong Kong, Sydney, and Dubai. We are proud of our people centric culture where everyone is driven to achieve the same goal. We are an agile organization striving for continuous improvement. We invest in our people with extensive learning and development opportunities and support our colleagues with various mentoring and career enhancement programmes.
Tes Global will ensure all qualified applicants receive consideration for employment without regard to race, sex, colour, religion, sexual orientation, gender identity, national origin or on the basis of disability. We invite applicants to contact us directly to identify any additional support required.
www.tes.com/tesglobal
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