About Us: We’re a design-led startup on a mission to make pet care beautiful and effortless. Our first product is an innovative pet cleaning & health monitoring device. Eventually we’d like to see our product as a staple at pet owners front doors around the world. As pioneers in the premium, luxury pet product space, we’re aiming to build a brand akin to Dyson, Nespresso, and Apple—not the typical pet options that dominate the market today (no generic paw prints here) We’re here to disrupt the pet industry and build a billion-dollar business with sleek, beautifully designed products that resonate with modern pet owners. Led by a founder with experience building and scaling multiple VC-backed businesses, we bring a blend of startup agility and strategic expertise to everything we do. We’ve spent the last 6 months perfecting our first product, patenting it and having it manufactured. The pet care market is massive and growing, especially as more people are choosing pets over children or delaying starting families. This creates a huge opportunity for brands that offer elevated, premium products for pet owners who view their pets as family. Key Responsibilities: Brand Development & Messaging: Shape our brand voice and positioning to differentiate us from the low-quality, childlike pet brands that dominate the space. Use AI tools to generate brand messaging and visual direction that speaks to modern pet owners seeking premium, sleek products. Ecommerce Growth & Sales Generation: Drive our ecommerce strategy to generate sales and build a strong customer base, targeting pet owners who demand premium experiences. Manage our online store, optimizing product listings, user experience, and pricing to maximize conversion. Execute and optimize paid social campaigns (Facebook, Instagram, TikTok) to acquire customers quickly and efficiently. Digital Marketing & Advertising: Lead our digital advertising efforts, from ad creation to budget optimization, focusing on driving traffic and sales. Use AI tools to track campaign performance and adjust strategies for optimal ROI. Customer Engagement: Build relationships with customers through email marketing, social media, and community engagement to foster loyalty. Create a seamless, delightful customer experience from first touch to post-purchase. What We’re Looking For: Experience: 2-5 years in D2C ecommerce, digital marketing, or growth hacking, with a focus on premium consumer products. Experience with AI-driven tools for brand development and customer acquisition. Skills: Expertise in paid social media advertising (Facebook, Instagram, TikTok). Comfort with data analysis and making decisions based on customer insights. Ability to create high-converting ads and optimize ad spend for maximum ROI. Mindset: A scrappy, agile problem-solver who thrives in a startup environment. 0-1 mentality over anything Passionate about the pet care industry and committed to helping us grow into a billion-dollar brand. Comfortable working with AI tools to streamline processes and maximize impact. Why You’ll Love Working With Us: Core role in a growing startup —help shape a brand that’s disrupting the pet space. Innovative, AI-driven work environment that prioritizes smart work over hard work. Opportunity to be part of a billion-dollar industry with massive growth potential. Experienced leadership from a founder who’s built and scaled businesses with a focus on creating exceptional products. If you’re a pet-loving ecommerce and advertising wizard who thrives in an innovative, brand-driven space, we’d love to hear from you. Apply now and help us redefine the future of pet care