We have a fantastic opportunity for a CRM Marketing Specialist to join our team here at Lands’ End Europe in Oakham, Rutland.
An exciting opportunity for an experienced CRM Marketing Specialist to join our European team to leverage our marketing strategies, improve customer engagement levels, and drive business growth. This role will be to sit within a wider European team based in Oakham, Rutland.
Please note this role is hybrid and will require 9 days a month in the Rutland office.
The job holder will be responsible for the creation and implementation of the CRM marketing strategies leading to development in process, best practice, and innovation.
The successful CRM Marketing Specialist will provide advice to stakeholders throughout the end-to-end campaign process around segmentation, design, expected engagement, and automation.
While based in the Marketing team, the individual will drive close collaboration among key stakeholders across the Marketing team, E-commerce, Creative, Supply, and Finance teams.
What you can expect from the role:
1. Plan, build, and execute multi-channel CRM campaigns including email, SMS, and support Direct Marketing organic and managed channels.
2. Manage and optimize customer journeys and automation workflows to improve engagement and conversion rates.
3. Using data science techniques, tailor marketing customer segmentation based on behavior, preferences, triggers, and purchase history to deliver personalized content and offers.
4. Monitor, analyze, and report campaign performance key metrics such as open rates, CTRs, conversions, churn rates, CLV, etc.
5. Analyze campaign performance and customer behavior data to refine CRM tactics.
6. Collaborate with key stakeholders such as e-commerce, brand creative, content, merchandising, and supply teams to ensure consistent messaging and brand alignment.
7. Maintain CRM database accuracy and ensure compliance with privacy laws (e.g., GDPR).
8. Lead selection, implementation, and maintenance of the key EU CRM tools and platforms.
9. Identify and conduct A/B tests opportunities and methods to continuously improve content, timing, and offers to optimize campaign engagement.
10. Implement tech solutions to improve customer interactions and satisfaction through personalized experiences.
What We Need From You
1. Proven experience in CRM Marketing roles in retail or in any other customer-centric industries where retention programs are crucial such as hospitality, travel, or e-commerce.
2. Extensive experience in segmentation, personalization, and customer lifecycle strategies, including behavior-triggered and automated journey campaigns.
3. Strong experience in loyalty enhancement programs.
4. Customer engagement building through brand content.
5. Personalization and dynamic content.
6. Building leads and growing subscribers via data capture campaigns.
7. Used to a test and learn culture.
8. CRM tech-savvy, data-driven, and proficient in CRM and ESP platforms and data analysis tools.
9. A clear balance of creativity, data literacy, and commerciality.
10. Attention to detail and strong project management skills.
Benefits you will receive as a Lands’ End Employee:
1. Hybrid working model.
2. Subsidised Restaurant.
3. Free access to a local gym.
4. Employee Discount.
5. Cash Health Scheme.
6. Free Eye Test.
7. Employer Pension contribution up to 5%.
8. Free on-site parking.
Don’t miss out on this fantastic opportunity! Click ‘apply’ now, or if you want to know more, please get in touch with our recruitment team. No agencies please. #J-18808-Ljbffr