Our Purpose
At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.
As the Head of Product Marketing, UK & Emerging Markets you will be a pivotal leader in shaping Xero’s growth trajectory in the region. By deeply understanding the UK market and championing customer needs, you will craft differentiated value propositions and refine our positioning to ensure our offering resonates within the UK context and with the needs of customers. You will spearhead our go-to-market (GTM) strategy leading the development of integrated plans for pivotal programs, like MTD, and empower broader GTM execution through shared resources. You and your team will directly influence UK product priorities by leading end-to-end product marketing efforts for our regional product portfolio, including our suite of tax products.
This role positions you as a critical hub, connecting customer insights, competitive intelligence, and market trends to drive impactful outcomes. Collaborating closely with product, marketing, and commercial teams, you will translate innovative global and regional products into compelling GTM strategies tailored to our target customers.
In a dynamic regulatory landscape, your strong leadership, exceptional communication, and ability to navigate ambiguity will be essential in fostering collaboration and driving clear, strategic direction.
What you'll do:
* Lead market, customer, and competitive analysis to identify market opportunities and provide actionable insights to inform product development and GTM strategies.
* Develop and refine Xero’s overarching value proposition, positioning, messaging, and claims in the UK to resonate with target customers.
* Craft product messaging that captures the value and differentiation of our solutions and pricing/plans for different customer segments.
* Own and execute all product marketing activities for the UK’s regional product portfolio, from market analysis and positioning to go-to-market strategy and sales enablement.
* Lead the strategic planning and execution of the integrated GTM strategy for Xero's MTD for IT solution.
* Collaborate with UK Product lead and global product marketing teams to ensure successful launches of new products in the UK.
* Drive revenue growth across existing customers and prospects by contributing to external sales and marketing content.
* Shape UK GTM and Product planning by proactively identifying opportunities to grow regional acquisition, adoption, and retention.
* Develop internal briefing assets and sales enablement resources.
* Lead complex cross-functional initiatives collaborating closely with key stakeholders across different functions.
* Build strong relationships with senior stakeholders across the business.
* Represent Xero and Product Marketing at customer-facing events and internal forums.
* Lead, mentor, and coach a remote Product Marketing team.
Critical Competencies:
* Strategic thinker with expertise in product marketing, GTM strategy, and market segmentation.
* Strong leadership and team management skills.
* Customer-obsessed, with a deep understanding of the UK small business and advisor market.
* Exceptional communication and presentation skills.
* Strong program and stakeholder management skills.
* Ability to manage ambiguity, and create clear paths forward for a team.
* Commercially savvy, data-driven decision-maker.
* Active contributor to team culture and engagement.
Experience:
* 10+ years in Product Marketing or a related marketing role, ideally within SaaS (B2B and/or B2C).
* Experience leading and coaching remote, cross-functional teams.
* Experience managing a product suite, platform, or portfolio of products.
* Experience working in a global role across geographies.
* Expertise in market expansion strategies.
* Experience in the creation and development of product strategy, positioning and messaging.
* Experience leading complex cross-functional programs.
Why Xero?
Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program, private medical insurance, gym passes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, and many other benefits that reflect our human value.
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