CRM Manager - 4 Day Week - Up to £50k
The Company: My client are focussed on the health & fitness space. Their company is a well-known and loved name within this industry, and they are looking for a new CRM manager to join their close-knit team. They work Mon-Thursday (yes, every week!), and you would be required to access their London office 2 days per week.
The Team:
Reporting to the Growth Lead, you’ll collaborate with teams across product management, engineering, production, and customer service. This is a fast-paced, hands-on role where no two days are the same.
The Role:
As CRM Manager, you’ll be the driving force behind their customer engagement strategy, taking ownership of their core audiences, maintaining and optimising user journeys, rolling out automation, segmentation and managing cross channel comms.
You’ll play a vital role in improving customer experience, acquisition, engagement, and retention through testing, experimentation, and personalized communications.
Key Responsibilities
Communications Strategy and Execution
* Create and execute CRM strategies focused on lead generation, customer acquisition, engagement, retention, and re-engagement efforts.
* Manage and optimize multi-channel campaigns (such as email, push notifications, in-app messaging, and app storefronts) through customer engagement platforms.
* Align CRM messaging with overall marketing plans, incorporating app functionalities, events, and cross-channel content, including YouTube.
Data-Driven CRM & Optimization
* Utilize audience segmentation to craft tailored and dynamic content that appeals to various customer profiles.
* Develop and execute A/B testing and multivariate experiments to enhance the effectiveness of emails, push notifications, and customer journeys.
* Continuously evaluate and refine segmentation models to enhance targeting accuracy and boost engagement.
Reporting and Analysis
* Create and manage dashboards to measure the impact of CRM initiatives on key metrics such as user acquisition, engagement, retention, and revenue.
* Establish a structured testing plan, prioritizing continuous experimentation to drive performance improvements.
Creative and Content Development
* Work closely with design and content teams to create engaging, high-quality assets for email and push marketing campaigns.
* Develop visually appealing, mobile-friendly email templates and dynamic creative elements using CRM platforms.
* Lead creative brainstorming and execution, developing impactful campaign concepts that align with brand identity and values.
What We’re Looking For:
We’re looking for someone passionate about lifecycle marketing, customer insights, and creating engaging content. The ideal candidate will have:
* Extensive CRM Expertise: Demonstrated success in CRM, lifecycle marketing, audience segmentation, and customer retention strategies.
* Platform Proficiency: Skilled in CRM tools like Braze or Iterable, with hands-on experience in platform migrations and dynamic content creation.
* Data-Driven Approach: Strong analytical skills with experience in data analysis and reporting tools such as Amplitude and Metabase; SQL knowledge is a plus.
* Creative Skills: Proficient in HTML for building email templates, crafting compelling copy, and contributing to campaign ideation.
* Testing & Optimization: Practical experience conducting A/B and multivariate testing to enhance campaign performance with measurable results.
* Strategic Problem-Solving: Ability to analyze challenges, determine root causes, and develop innovative solutions.
* Effective Communication: Strong presentation and collaboration skills, with the ability to clearly convey insights and ideas across teams.
Experience in the following areas would be an advantage: Platform Migration/ASO (App Store Optimization)/Design Thinking UCD (User Centred Design)/Customer Segmentation and Personas/Rollout of Personalization
Benefits
Various benefits including free lifetime access to their product, health and wellness support... & a 4-day workweek!