About DL Media DL Media is a fast-growing paid advertising agency spending millions monthly on Meta, Google, and TikTok Ads, specializing in e-commerce brands operating on a Direct-to-Consumer (D2C) model. Founded and operated by a father-son team, DL Media is built on core values of making a meaningful impact, creating mutual success, bringing a positive attitude, and expressing gratitude. We are passionate about what we do and are dedicated to cultivating an exceptional work environment where every team member feels supported, valued, and inspired to succeed. Our goal is to foster a culture that combines professional growth with a shared love for creativity and innovation, enabling both our clients and our team to thrive. Who You Are You are the driving force behind the success of our clients’ email marketing campaigns, bringing both creativity and data-driven insights to the table. You thrive in creating beautifully designed, high-converting emails while optimizing flows and campaigns in Klaviyo to maximize results. You are passionate about email marketing’s ability to drive 20-30% of monthly revenue for D2C e-commerce brands and understand the nuances of customer journeys, segmentation, and performance analysis. You enjoy collaborating with copywriters and creative strategists to align messaging, visuals, and strategy, ensuring cohesive and impactful campaigns. You’re proactive, innovative, and take initiative to push boundaries, always seeking new ways to engage audiences and deliver growth. What You’ll Do Design visually stunning, on-brand email templates that align with client goals and optimize for engagement and conversions. Build and optimize email marketing campaigns, flows, and automations in Klaviyo to support key customer lifecycle stages, including welcome, cart abandonment, post-purchase, re-engagement, and VIP flows. Analyze Klaviyo data to identify trends and opportunities, creating actionable insights to improve campaign and flow performance. Develop and execute effective segmentation strategies to target the right audiences with personalized messaging. Collaborate closely with copywriters and creative strategists to ensure alignment of messaging, visuals, and overall marketing objectives. Conduct A/B testing on subject lines, email designs, and CTAs to continuously optimize email performance. Work with creative team to plan and execute creative, revenue-driving email newsletters that resonate with subscribers. Monitor and report on key email marketing metrics, including open rates, click-through rates, and revenue attribution, providing regular performance updates and recommendations. Stay up-to-date with email marketing trends, best practices, and Klaviyo features to keep client campaigns innovative and effective. What You’ll Bring Proven experience in email marketing design and Klaviyo management, with a strong portfolio showcasing email templates and successful campaigns. Deep understanding of Klaviyo, including flow setup, segmentation, A/B testing, and performance tracking. Strong graphic design skills with experience using tools like Canva, Figma, or Adobe Creative Suite. Ability to interpret and leverage data to drive decisions and improve results. Knowledge of email marketing best practices, including deliverability, mobile optimization, and compliance with regulations like GDPR and CAN-SPAM. Creativity and strategic thinking to develop engaging, revenue-driving email campaigns and flows. Experience working with D2C e-commerce brands, with a proven track record of contributing 20-30% of monthly revenue through email marketing. A proactive, self-driven mindset and the ability to manage multiple clients in a fast-paced environment. Strong collaboration skills to work effectively with copywriters, creative strategists, and other team members.