Marketing Manager
Location: Essex/Hybrid
Salary: Circa £50k
Are you a creative, generalist marketing professional seeking a new challenge? Our client has an exciting opportunity for a Marketing Manager to join their team, leading the strategic planning, creation, delivery, and measurement of multi-channel customer communications and campaign activities.
The role involves managing a team of 3, developing brand awareness, and implementing content marketing strategies.
Our client offers mortgages and savings, requiring candidates to have financial services experience, preferably in the mortgage sector. They offer a hybrid working approach, with at least one day per week at their head office in Essex.
Duties of the Marketing Manager will include:
1. Manage strategic planning of all communications resources to ensure business needs are met efficiently and compliantly.
2. Develop and oversee a comprehensive communications planning and briefing process aligned with insights, resourced appropriately, and ensuring full delivery.
3. Create and monitor campaign effectiveness metrics for testing, tracking, and optimization against KPIs.
4. Develop and execute content marketing strategies across channels including online, CRM, and branch, to enhance customer satisfaction with money.
5. Establish the brand identity and tone of voice for both B2B and B2C markets, creating a modern and distinctive brand.
Ideal candidate will possess:
* A strong background in generalist marketing
* Experience with brand and campaign activities
* Content marketing experience
* Financial services industry knowledge
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