Job Title: Senior Web Analytics ExecutiveLocation: RemotePackage: Up-to £48,000 + Excellent Benefits Package
Overview: We are seeking a dynamic Senior Web Analytics Executiveto join our clients' growing team. In this role, you'll work with a variety of clients to implement, manage, and optimize digital performance measurement tools and strategies. You’ll be responsible for ensuring data accuracy, creating insightful dashboards, and providing expert advice to both internal teams and clients.
If you're passionate about web analytics and thrive in a fast-paced, agency environment, we'd love to hear from you!
Key Responsibilities:
1. Set up and maintain Google Tag Manager, Google Analytics, Google Consent Mode, and Cookie Consent Banners, as well as other digital analysis tools to monitor and enhance client performance.
2. Create data layer specifications, and test these to ensure variables are pulling into tags and reporting dashboards as needed.
3. Lead peer reviews of tagging and analytics setups across client accounts.
4. Manage server-side tagging to ensure seamless data flow.
5. Develop data visualization dashboards using Looker Studio, offering full transparency on digital performance for both clients and internal teams.
6. Use BigQuery and Data Form to integrate data sources with dashboards and visualizations.
7. Set up and ...