At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance, so they can make informed decisions they feel confident in and get back to doing the things they care about most.
We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Marketplace boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Advisor’s global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.
We are seeking an experienced SEO Director to lead our Small Business, Home, and Growth verticals, reporting to the VP of Growth. In this role you will lead multiple SEO teams and work closely with the Editorial and Methodology & Testing teams to develop best-in-class content to rank in highly competitive SERPs on one of the world’s most respected sites.
This role requires a combination of strategic planning, team mentoring and management, and hands-on work with a tireless focus on removing obstacles to get things done.
Key Responsibilities
* Develop and execute a documented, forward-looking SEO strategy for your verticals
* Manage and mentor your SEO team, helping them to level up and ensuring everyone is working on the right priorities
* Manage cross-functional partnerships with conflicting priorities to maintain a productive workflow across all teams
* Develop new ways to generate uniquely valuable data to set our content clearly above the competition
* Defend content quality standards against revenue and productivity pressures
* Get things done: identify and remove roadblocks for your team, dig in and work alongside them when necessary. Be the person who makes things happen.
* Drive bottom-line revenue in your verticals
* Foster a data-driven culture of continual testing
* Rely solely on publicly defensible white-hat SEO: the SEO world will be scrutinizing your every move
Qualifications
* 8+ years of experience in SEO with at least 3 years in a managerial role
* Experience at an in-house SEO role in publishing or other content focused site
* Expert level knowledge in SEO, including knowing the difference between best practices that don’t move the needle and the things that actually matter
* Proven ability to rank in a competitive environment - understand it’s not just about the domain
* Strong talent discernment
* Ability to coach teams and lead through others
* Experience in business software-related publishing or testing a plus
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