THE COMPANY
With offices in Brighton and Skopje, Sopro provides sophisticated digital marketing services to a global client base, from innovative start-ups to household brands.
Sopro revolutionised prospecting when we started nine years ago, and we continue to operate at the cutting edge. Our technology, data, processes and people mean there’s nothing quite like Sopro.
We’ve evolved from our initial focus on email prospecting, and we now offer a fully managed, totally synchronised, multichannel outreach service. Our relentless focus on innovation makes it an exciting time for our clients, and our staff. Sopro is committed to providing an inclusive, rewarding and fun place to work and received a “Best Place to Work” award at the UK Business Awards 2021.
THE ROLE
We are looking for an experienced, results driven Social Media and Community Manager to join our UK Marketing function.
Reporting to the Director of Marketing, you’ll develop and lead a social media strategy to further increase brand awareness and support our business growth objectives.
You’ll be responsible for promoting our thought leadership content to educate our communities about sales prospecting, generating new business enquiries and recommendations. In addition to social media management, you’ll also nurture audiences through our email nurture programme, targeting both prospects and existing. You’ll be supported by our content, design and video team and you’ll have a wealth of creative at your disposal to really elevate the Sopro brand and take it to the next level.
Key Responsibilities
* Developing and implementing the overall social media content strategy, to align with the marketing strategy and Sopro’s business objectives.
* Delivering engaging and impactful organic social media campaigns that drive brand awareness and generate new business enquiries to support marketing targets.
* Collaborating with our content and video team to create high-quality, scroll-stopping social media content that resonates with our SME audience for both campaigns and BAU content.
* Collaborating with senior stakeholders to amplify the leadership team's voice on LinkedIn to build trust in the marketplace.
* Staying at the forefront of the latest B2B sales and marketing trends, tools, and best practices to maximise the impact of Sopro’s social content.
* Identifying opportunities with strategic brand partners to create original social media content that connects with our global SME community and drives engagement.
* Identifying real-time opportunities to bring Sopro into relevant conversations and engage with new audiences.
* Monitoring mentions and hashtags to generate a bank of user-generated content to strengthen social proof.
* In collaboration with our Performance Marketing Manager, you’ll take ownership of paid ad campaigns across LinkedIn, Facebook and Instagram targeting clients to support brand loyalty and increase customer lifetime value.
* Contributing and aligning to a centralised integrated marketing calendar
* Managing and working with agency partners to leverage their experience and expertise to push in-house boundaries.
* Delivering monthly social media reports for all channels, supporting performance reporting and business objectives.
Community Engagement
* Delivering our email nurture program via Hubspot which includes designing, writing and creating content for 2 weekly newsletters to engage segmented audiences including prospects and clients.
* Overseeing customer feedback and escalations on review platforms such as Google and TrustPilot to enhance our reputation and provide valuable insights to the Customer Success, Tech and Operations teams. Crafting brand approved/appropriate responses to both positive and negative reviews
* Liaising with the Talent Acquisition team to develop an EB content strategy for organic social media, deliver both internal and external employer brand content that drives employee advocacy and attracts new talent.
* Organising and supporting the facilitation and promotion of online and offline events for the Sopro community such as webinars, meet-ups and event sponsorships
ABOUT YOU
* Hands-on experience with social media management for B2B brands
* Experience in building audiences, running, and optimising campaigns
* Results-driven with the ability to identify and track relevant community metrics, as well as interpret website traffic and engagement metrics
* Experience with Hubspot CRM
* Skilled in crafting content that resonates across all stages of the sales cycle (from awareness to retention)
* Commercially minded with an understanding of the B2B sales cycle and the challenges faced by business owners, sales, and marketing professionals
* Strategic thinker with an entrepreneurial spirit; passionate, persuasive, and inspiring
* Creative thinker who pushes boundaries and seeks continuous improvement
* Strong team player with excellent relationship management skills, capable of working both autonomously and collaboratively with multiple stakeholders
* Incredible attention to detail and ability to multitask
* Action-oriented with a passion for execution
* Experience in influencer marketing (particularly B2B) and developing personal brands – desirable but not essential
ABOUT US
We’re the people behind the prospects. For all the clever tech, what makes the Sopro service stand out is the people. As we like to tell our clients, we’re a team not a tool.
Our values permeate Sopro through our behaviours, not only as people but across the business. We invest in our people, their development, our products and our working environment. We are ambitious, not only as a business but by encouraging passionate and imaginative collaboration. We are people who are proud of our identity and celebrate each other’s successes, whilst giving back to our local communities. We are open and transparent, with our clients and our people – each team member has a voice, and we ensure it is heard!
WHAT WE OFFER
At Sopro we invest in our people – they are what makes our company great and we work hard to make sure that everyone feels like a valued member of the team. Some of the perks we offer:
* Career progression plan – Well-structured career progression path supported by regular 360-degree feedback.
* Company profit sharing – We believe in sharing in our success, as such we’ll reward your loyalty by sharing 10% of the company’s net profit with employees.
* 25 Days Annual leave - We recognise that annual leave goes way beyond being a ‘perk’, it’s a health and wellbeing essential, which is why we offer 25 days annual leave plus bank holidays. 25 days not right for you? You also have the option to buy/sell holiday.
* Health Cash Plan (reclaim costs for dental, physiotherapy, osteopathy and optical care)
* A range of tax-efficient salary sacrifice schemes including, electric vehicles, Cycle2Work, childcare and groceries
* Financial wellbeing platform - access to financial advisors and a range of retail discounts
* Learning and Development – A learning platform to encourage you in personal and professional growth additionally supported by mentorship, external training, and certification when needed.
* Hybrid working - 3 days from home, 2 days in the office, and if you want to come every day – you surely can!
* Wellbeing package adapted to the needs of our people. Regular sports, social activities, and lots of healthy snacks.
* Your work matters – We have an open door policy and value your opinion. Ideas are heard and genuinely considered.
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