THE ROLE
The Marketing Manager is accountable for managing their team and supporting the ‘head of’ in the delivery of all brand activations and marketing campaigns in their area, ensuring excellence in delivery. They need to be able to work collaboratively with key stakeholders from across the business to deliver 360 campaign activations that drive noise with consumers and maximise revenue growth.
They are self-starters that will set their own standards and act as a great role-model for their direct reports
Key Responsibilities
1. Brand Growth and IP Development (Franchise Management)
2. Growth Enabler: in this role you will input to and understand the 2-year full-franchise growth plans, developing campaigns and activations that drive commercial success
3. Commercial Orientation: you will be a strong collaborator and work closely with your counterparts across all lines of business to activate cross-functional tactics that drive growth for the brand, identifying opportunities and connecting teams to collaborate and deliver key brand-led and cultural moments for consumers and partners
4. Insight-Focused: in this role you will need to be able to interpret and utilise data, to inform decision-making and development of brand and marketing campaigns to ensure they target consumers effectively and meet objectives to grow audiences and revenues. Also able to work with insights partners and line manager to identify insight gaps and develop briefs, as required, to ensure adequate data to inform business.
5. B2B Activation: you will input to key brand theme development and develop assets to support internal and external stakeholders to activate themes with trade partners. Partner with product teams to deliver toolkits and campaign packs to rally behind themes
6. Global Brand Partnership: this role requires you to build strong relationships with priority local/regional teams and support them in their activation of their brand and marketing campaigns, in line with the global brand strategy & objectives, leading to successfully achieving brand KPIs
7. Asset Creation: Delivers effective brand communication tools (decks, sizzles, KPIs status updates, quarterly global updates etc) to support teams centrally, regionally and locally in their activation and communication of the brand both internally and externally
8. Franchise Reporting: Inputs to, and builds reporting around performance of brand to enable regular reporting internally of performance against objectives and KPIs
9. External Orientation: you are naturally curious and stay close and connected to the external environment. You have knowledge of competitor brand development, trends (consumer, market and industry) and use this knowledge in the development of your brand and marketing campaign to maintain competitor edge
Brand Management
10. Is able to communicate fluidly the brand foundations and provide relevant brand immersion to internal and external partners so they fully understand: Audience profile, experience and segmentation, Full Brand DNA, Identity and Architecture
11. Utilises brand foundations to build effective marketing and brand campaign plans to activate the brand across all consumer touchpoints
12. Become an evangelist and expert in brand, and act as a key brand guardian across the business, providing support to internal and external stakeholders in reviewing and feeding back on their own asset and brand activation development
13. Maintain and share key brand communication tools: Brand Bible, Brand Decks, Brand Sizzles, Key Brand Art etc
Marketing – Delivery and Evaluation
14. Appreciates the key revenue growth levers across the brand and collaborates with lines of business to activate against priority growth areas
15. Understand regulatory frameworks to ensure all campaign development is 100% compliant and that BBC Editorial Guidelines are followed
16. Works with regional