Summary
Olam Care Services are looking for a hardworking individual to join their team as an apprentice Multi-Channel Marketer. The successful candidate will gain a Level 3 Multi-Channel Marketing.
Wage
£12,170.60 a year
Training course
Multi-channel marketer (level 3)
Hours
Monday - Saturday, shifts to be confirmed.
31 hours a week
Possible start date
Monday 19 May
Duration
1 year 6 months
Positions available
1
Work
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
What you’ll do at work
Content Creation & Social Media Management:
* Develop and schedule engaging content for social media platforms (Facebook, LinkedIn, Instagram, etc.).
* Monitor and analyse social media performance to optimise engagement.
Campaign Development:
* Assist in planning and executing multi-channel marketing campaigns to promote Olam Care Services' offerings.
* Track and report on the performance of campaigns, providing insights for improvement.
Website and SEO Optimisation:
* Update and maintain the company website, ensuring content is accurate and user-friendly.
* Support SEO initiatives to improve online visibility and search rankings.
Email Marketing:
* Assist in designing and distributing email campaigns targeting clients, stakeholders, and potential recruits.
* Manage subscriber lists and analyse campaign success metrics.
Brand Development:
* Ensure consistency in branding across all marketing channels.
* Assist in creating marketing materials, such as brochures, newsletters, and presentations.
Market Research:
* Conduct competitor analysis and stay informed about trends in the care services industry.
* Identify new opportunities for marketing and outreach initiatives.
Community Engagement:
* Support efforts to build relationships with local communities and partners.
* Assist in organising events or campaigns to raise awareness of Olam Care Services.
Where you’ll work
Unit 14i
Queensway Business Centre
Middlesbrough
North Yorkshire
TS3 8TG
Training
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
College or training organisation
MIDDLESBROUGH COLLEGE
Your training course
Multi-channel marketer (level 3)
Equal to A level
Course contents
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
Your training plan
* Day Release One day per week Online
* Level 3 qualification in Multi-channel Marketing
* On the job training
Requirements
Essential qualifications
GCSE in:
* Maths and English (grade 4)
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* IT skills
* Attention to detail
* Customer care skills
* Problem solving skills
* Presentation skills
* Administrative skills
* Analytical skills
* Team working
* Creative
* Patience