Job Description
We are working with a client who specializes in the Motor world across multiple functions. They are looking for an individual who can shape, manage, deliver, and own the entire CRM function for the business.
Responsibilities
* Develop, articulate, and execute a CRM strategy to nurture prospects, increasing conversion rates for new acquisition and retention.
* Manage the CRM team, currently consisting of one other person, fostering a culture of collaboration, innovation, and excellence.
* Collaborate with different teams on ideation, content, asset requirements, and the successful launch of campaigns.
* Analyze and report on all CRM activities, focusing on targets that align with business goals.
* Understand the value of increasing LCV and develop a strategy to support this growth.
* Own and manage all CRM channels, activating and creating the right campaign plans to target audiences.
* Work alongside business stakeholders to support our omnichannel customer experience (internally and externally).
* Leverage CRM tools and data analytics to identify customer insights and enhance the customer journey.
* Stay abreast of industry trends and best practices, continuously seeking opportunities for innovation and improvement.
Skills and Expertise
* Proven experience in CRM channel leadership with a track record of driving growth.
* Demonstrated expertise in lifetime customer value, prospect nurturing, and lead generation, along with eCommerce sales generation through CRM activities.
* Strong leadership skills with the ability to inspire and motivate a team towards achieving common goals.
* Exceptional problem-solving abilities, with a keen eye for detail and a desire to always improve what could already be great!
* Proficient in articulating requirements, especially technical or digital, to enhance CRM.
* A growth mindset and a passion for innovation means you’re an ideas generator.
* Excellent communication and interpersonal skills, with the ability to build strong relationships both internally and externally.
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