CRM and Data Marketing Manager
Location: Flexible working (3 days in office), Head office based in Swindon
Salary: A GBP 45,000 : A GBP 55,000 per annum
Key Responsibilities:
* Email Performance: Be responsible for the overall performance of the email marketing channel, through outreach email activity and nurturing using CRM.
* Campaign Management: Oversee, build out and manage the execution, and optimisation of Marketing Campaigns across multiple channels through the CRM system.
* Lead Nurturing: Develop and manage nurturing programs to personalise the prospect journey and drive conversions.
* Workflow and Form Management: Manage and implement marketing workflows and forms, ensuring efficiency and effectiveness.
* Technical Integration: Partner with the Global CRM Team to ensure seamless integration of Marketing tools and platforms.
* Data Analysis: Collaborate with the Performance Lead to support reporting and data:driven decision:making.
* Data Management: Oversee data management processes to ensure data integrity, accuracy, and quality in line with UK GDPR. This will include, but not limited to, purchasing, updating and ensuring a clean and reliable database.
* Quality Management: Establish and enforce data quality standards and best practices to maintain high:quality data across all Marketing activities.
* Support and Development: Provide ongoing support, training, and guidance to country:specific marketing teams, ensuring consistency and alignment with overall business goals.
* Share Best Practice: Encourage and facilitate the sharing of CRM and campaign best practices across Global teams to ensure consistency to optimise performance globally.
* Team Management: Direct management of a team of 1.
Qualifications:
* Proficient and advanced in using Hubspot CRM system : familiar with workflows, reporting and integrations.
* Proven experience in a senior marketing role, with CRM and data management experience. Preferably 5+ years with a Global or multi:country focus : preferably working in a B2B company.
* Performance driven and commercially focussed, used to working to lead generation targets. The ideal candidate would be action orientated and have a clear understanding of ROI.
* Strong analytical skills and the ability to interpret data to make informed decisions.
* Exceptional leadership and team management abilities.
* Strong communication and interpersonal skills.
* Ability to work collaboratively across different teams and countries, both face to face and virtually
* Technical proficiency in Marketing tools and platforms, with the ability to work closely with CRM team.
KPIs:
Email Performance and nurturing
* Deliver an agreed target number of leads into the business.
* Deliver quality leads that match our target addressable market for telesales channel to convert to opportunities.
* Increase conversion rate from prospects to clients by an agreed amount.
* Increase lead engagement through affective nurturing and management.
Campaign Management
* Campaign ROI: Ensure a minimum ROI for all marketing campaigns.
* Campaign Completion Rate: Execute and deliver an agreed number of campaigns for the year.
Data Management
* Data Accuracy: Ensure data accuracy.
* Database Growth: Increase the database size annually while maintaining data quality.
Quality Management
* Data Quality Audits: Conduct quarterly data quality audits with an agreed compliance rate.
Support and Development
* CRM Training Sessions: Conduct regular training sessions.
* Best practice sharing: Regularly share the feedback to other countries for CRM development.
Who are they?
Theyre 700+ people, in 5 continents, operating across multiple regions in the UK and Ireland. They started The CFO Centre to change the game for mid:tier businesses
Youll join a collective team of former CEOs, Executives, CFOs, FDs, and successful business owners who count themselves at top of the game, and whove experie