Media Lead (AV, Audio & Print)
Reporting to: Head of Discipline
Key Reports: Account Director, Account Manager, Account Executive
About the role:
Media is the beating heart of the agency. The place where creativity meets commerciality, and where specialists bring unrivalled work to life.
In this role, you will:
* Be the agency expert across your specialist media channel.
* Curate robust and credible strategies across their portfolio of clients which enable us to deliver commercial growth, whilst ensuring we deliver client PRFs/guarantees.
* Have a thorough commercial understanding of their client business and a technical expertise to maximise opportunities to deliver client PRF/guarantees.
* Demonstrate excellent strategic planning capabilities with detailed operational understanding of our tools and products.
* Establish collaborative relationships across the agency working closely with Client Leads, actively seeking creative and innovative media solutions.
* Be responsible for the pastoral care of a wide team (AD, AM and AE), ensuring every member has a clear progression roadmap, reviewing their objectives and development on an ongoing basis.
* Continuously ensure their team feels inspired and motivated, working towards both client and departmental goals.
* Be responsible for creating an ambitious, collaborative, and positive culture ensuring ongoing productivity across the team.
Core Responsibilities
1. Client servicing
* You will have a strong working relationship; clients will trust you and count on you to always deliver great results.
* Clients will see you as the Media expert and value your opinion and guidance at a senior level.
* You will be a key point person for escalation of issues and larger proposals – a strong project manager able to prioritise and manage responses.
* You will establish collaborative relationships across the agency working closely with Client Leads on your accounts, actively seeking creative and innovative media solutions.
2. Campaign Management, Performance & Commercial
* Responsible for the PRF delivery across client patch. Understand your PRFs/guarantees and any contractual bonus/malice schemes through working closely with the commercial team. Set up clear and defined lines of reporting across teams to ensure confidence in your PRF position.
* Lead your team to ensure all buying metrics are hit and delivery is controlled, with admin across buying, forecasts, and billing always up to date and accurate.
* Ensure the team has booked and managed the billing process correctly to ensure accurate third-party Media Audit delivery.
* Understand how to maximise the deals and incorporate them into day-to-day buying, being an expert across all WM and GroupM deal parameters.
* Responsible for calculating client value requirements across different PRF models and liaising with the trading team to manage this value.
* Ensure all trading issues are managed and escalated if required to GM.
3. Team Management
* Lead and create a team environment that is both inspiring and hardworking, recognizing abilities within your team and providing support and leadership.
* Manage all levels from AE, AM to AD. Set and monitor objectives for AE, AM, and AD to ensure clear goals and progression roadmap.
* Manage and provide solutions around conduct and conflict issues within the team, ensuring serious matters are escalated.
* Cascade information to the team through regular team and individual catch-ups.
4. Media Strategy and Planning
* Have full responsibility for the quality of your team’s output, ensuring it is best in class and always looking to improve standards.
* Be hungry to find innovative and creative solutions to inspire and excite clients.
* Ensure your team has the required information to respond with clear KPIs and support to challenge briefs where necessary.
* Be responsible for ensuring there is a clear strategy for the implementation of commercial requirements through planning.
* Become an expert in all WM Media tools and systems, able to use and explain their use with clarity.
* Participate in WM new business pitches, creating a meaningful and credible Media story alongside senior support.
About Wavemaker UK:
Wavemaker is a global media agency. We believe there is a better way to grow. By leveraging our deep understanding of audiences, Provocative Planning process, and the world’s largest database of purchase journeys, we deliver exceptional growth for clients including Audible, Nationwide, Danone, Asahi, and Morrisons.
Unlike traditional linear media planning, our modular approach combines machine learning and human intelligence to unlock, maximise, and transform growth for the world’s leading brands and businesses.
A part of GroupM, WPP’s global media investment management company, our 7,650 people across 88 markets are defined by their attitude of positive provocation, which means:
* Deep knowledge of our clients’ business.
* The confidence to challenge what’s gone before.
* The support to go further than we thought possible.
Discover more at wavemakerglobal.com/uk or follow us @WavemakerUK.
We are an equal opportunities employer and support the life choices of our employees. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation, or age.
We support the life choices of our employees, offering generous family and carer-friendly policies.
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