Performance Marketing and Business Insights Analyst
Are you passionate about driving insights that shape marketing strategies and fuel business growth? Zip World, a leading adventure and B Corp certified business, is in search of a Business Performance & Insights Analyst to make a meaningful impact by analysing business performance and uncovering opportunities for optimisation and innovation, as well as providing data and insight support to the wider business.
Responsibilities
1. Transform and unify large datasets from various sources to deliver robust and efficient insights.
2. Design and build dashboards that empower teams to evaluate performance across their respective departments.
3. Understanding of paid media campaign measurement with platforms like Google Ads, and Meta for Business.
4. Deliver actionable insights through data storytelling.
5. Evaluate media investment levers and optimise campaign performance.
6. Analyse marketing's role in customer behaviour and Lifetime Value (LTV).
7. Be the go-to person for data and analytics needs around the business.
8. At least 3 years of experience in an analytics role.
9. Advanced SQL skills.
10. Expertise in media and web analytics tools (e.g., GA4).
11. Skilled in managing external agencies to align objectives and optimise marketing performance.
12. Strong foundation in digital marketing principles, including but not limited to SEO, PPC, social media, and email marketing.
13. Strong analytical mindset, problem-solving abilities, and attention to detail.
14. Experience in measurement and evaluation techniques e.g. A/B testing and ROI analysis.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Business Development and Sales
Industries
Travel Arrangements
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