Are you an experienced Marketing Manager looking to take ownership of go-to-market strategy, customer insight, and growth initiatives? This is a fantastic opportunity to join a forward-thinking SaaS Platform business in Leeds City Centre on a hybrid basis, helping shape their marketing performance across the UK market. As Product Marketing Manager, you’ll play a pivotal role in the development of positioning, messaging, pricing, and customer segmentation strategies. Working cross-functionally with marketing, sales, tech and customer success teams, you'll own the full product marketing cycle, leveraging insights to drive customer acquisition, engagement, and retention. Key Responsibilities: Develop and manage buyer personas using customer, web, and market data. Perform customer segmentation and analyse usage trends to inform marketing strategy. Conduct in-depth competitor and market analysis to define positioning. Build and deliver lead generation campaigns, tracking performance metrics and ROI. Design and implement strategies for customer retention and lifetime value optimisation. Guide customers through transitions from PAYG to subscription models. Optimise the customer journey in collaboration with UX and digital teams. Support go-to-market strategies with pricing experiments and data-led decisions. Measure product marketing effectiveness through key KPIs such as engagement, product adoption, and acquisition costs. The Ideal Product Marketing Manager Will Have: Proven experience in a Product Marketing Manager or similar role. Strong understanding of product marketing best practices and go-to-market planning. Excellent analytical skills with the ability to interpret data to inform strategy. Confidence working cross-functionally in a fast-paced environment. Proficiency in CRM, CMS, and marketing automation tools. Exceptional communication and stakeholder management abilities. What’s On Offer: This Product Marketing Manager role offers a competitive salary of up to £45,000 per annum, based on experience. You'll benefit from genuine flexibility in working hours and location, with a hybrid set-up and a commitment to work-life balance. Additional benefits include: Health cashback plan & paid sick leave Employee Assistance Programme (EAP) Role-specific external training and internal progression opportunities Inclusive and supportive team culture Peer-to-peer and global recognition initiatives Annual pay reviews and clear, transparent salary frameworks You’ll be joining a growing business with a mission-driven culture, where honesty, integrity, and clear communication are core values. If you're passionate about people, data, and product success, this is a brilliant opportunity to do impactful work in a supportive environment. Product Marketing Manager opportunities like this don’t come around often - if you're ready to drive strategy and shape outcomes, we’d love to hear from you. This vacancy is being advertised by POST- Recruitment Ltd, an Employment Agency. Visit our website for more details.