Are you a digital marketing expert with a passion for driving impactful campaigns and engaging diverse audiences?
Prospectus is delighted to be partnering with IAM RoadSmart in the recruitment of a Digital Marketing Manager on a full-time, permanent basis. This is a hybrid role based in Welwyn Garden City.
IAM RoadSmart is the UK’s leading road safety charity, dedicated to making better drivers and riders through education and training. As they advance and modernise, IAM RoadSmart are seeking a Digital Marketing Manager to lead the development and delivery of integrated digital marketing campaigns that promote their online and in-person courses, drive revenue growth, and build a community of safer road users across the UK.
About the Role
The Digital Marketing Manager will be responsible for planning, executing, and managing all digital marketing activities, including SEO, SEM, social media, and display advertising across both the charity and commercial services. You will oversee content creation, website management and a digital campaign optimisation to maximise reach and engagement.
You will lead a small team of Digital Marketing Executives, ensuring high performance, creativity, and data-driven decision-making.
Key Responsibilities
1. Develop and implement a comprehensive digital marketing strategy to drive growth and engagement.
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