Reform UK is seeking talented social media experts to enhance our rapidly growing presence on social media within British politics. Working as part of our expanding social media team you will manage engaging content for all major social media platforms, thriving under tight deadlines to deliver impactful videos that resonate with a variety of audiences. This role is heavily focused at improving and taking our digital marketing to the next level, targeting macro and micro audiences inside and outside of election periods. Examples of platforms used: Facebook & Instagram ads Google ads X ads Linkedin ads Short form video ads Key Responsibilities: Ad Campaign Management : Designing, launching, and optimising paid social media campaigns to meet specific marketing objectives like lead generation or sales. Targeting Precision : Leveraging audience segmentation tools and platform algorithms to deliver ads to the right people based on demographics, interests, and behaviors. Performance Analysis : Monitoring metrics like click-through rates, conversions, and cost-per-acquisition to refine ad strategies and maximize budget efficiency. Content Creation : Crafting engaging posts, visuals, and videos tailored to different platforms to capture audience attention. Strategic Planning : Developing campaigns that align with brand goals, including scheduling and targeting specific demographics. Analytics Proficiency : Interpreting data from platform insights to optimize performance and adjust strategies effectively. Communication : Engaging with followers, responding to comments, and managing community interactions with a consistent brand voice. Trend Awareness : Staying current with social media trends, tools, and algorithm changes to keep content relevant. Advertising Expertise : Running paid campaigns, managing budgets, and tweaking ads for maximum reach and ROI. Key Skills: - Proven experience in the social media sphere - Excellent communication and collaboration skills. - Strong attention to detail and ability to work under tight deadlines. - Working independently or as part of a wider team Location: Based at our central London HQ. As part of your application, please include campaign case studies and examples of previous work you have conducted running social media channels.