Global IT Factory is a rapidly growing Australian SaaS company providing cutting-edge technology solutions in the education technology domain. With a strong commitment to innovation and quality, we empower educational organisations worldwide to revolutionise their curriculum management and student experiences.
Our mission is to enable educational institutions to elevate student acquisition, experiences, and retention through agile production and management of engaging, high-quality curriculum offerings. Our best-in-class product has garnered industry recognition and is a testament to our dedication to excellence.
We are looking for a motivated and experienced Global Head of Sales and Marketing to join our dynamic team and lead our global sales and marketing efforts. This is a remote-only role based in the United Kingdom, offering flexibility and the opportunity to work with a global team. If you are passionate about EdTech, enjoy driving revenue growth, and thrive in a fast-paced environment, we’d love to hear from you!
Role Overview:
The Global Head of Sales and Marketing is a senior leadership role responsible for driving sales growth, coordinating global sales and marketing efforts, and establishing best practices in sales operations. This position involves managing a distributed sales team, overseeing marketing initiatives, scaling both teams to meet business growth needs, and ensuring the achievement of the company’s revenue goals. The role also includes leading critical sales activities such as responding to RFTs and RFPs and delivering high-quality presentations and demos globally.
Key Responsibilities:
1. Sales Leadership
* Develop and implement a global sales strategy and go-to-market plans to achieve revenue and market growth objectives.
* Lead and coach the sales team across multiple regions, ensuring they are equipped with the tools and resources needed to respond effectively to global opportunities.
* Scale the sales team to meet market demands, including hiring, onboarding, and optimising team structure as the company grows.
* Drive lead generation, customer acquisition, and retention efforts while ensuring consistent revenue growth and market impact.
* Establish and monitor sales KPIs, aligning team performance with company goals and ensuring accountability.
* Manage the global sales budget, optimising resource allocation and costs to support growth initiatives.
* Monitor and analyse market trends and competitors to optimise sales strategies and maintain a competitive edge.
* Work with finance, operations, and legal teams to optimise pricing strategies, contracts, and revenue recognition.
* Identify and mitigate risks associated with sales processes and strategy.
2. RFP and ITT Management
* Establish and scale capabilities to deliver high-quality, efficient, and competitive responses to RFPs and ITTs.
* Develop and implement streamlined processes and best practices for crafting compelling, efficient and tailored responses to formal procurement requests (e.g., RFPs and ITTs).
* Facilitate collaboration between the Sales Team and internal stakeholders, such as product and other relevant teams, to ensure alignment and effective proposal input.
* Lead the development of RFPs and/or ITTs for all prospective and existing clients globally.
* Lead the preparation and delivery of global procurement presentations and product demonstrations, ensuring consistency, professionalism, and customisation to address client-specific needs.
3. Marketing Management
* Oversee the marketing function to align with sales objectives and organisational goals, ensuring seamless collaboration across functions.
* Lead the development and execution of marketing campaigns, digital strategies, and content creation to enhance brand awareness and drive lead generation.
* Plan and execute webinars, as well as manage the company’s participation in industry events such as conferences, including attendance, presentations, and promotional activities within budgetary constraints.
* Maintain consistent branding and messaging across all marketing channels and materials.
* Scale and develop the marketing team to support global initiatives, increase brand visibility and drive lead generation in key markets.
4. Sales Enablement
* Develop and implement a comprehensive Sales Enablement programme to equip the sales team with the tools, resources, and training needed to achieve their goals.
* Provide ongoing support to enhance sales efficiency and effectiveness, ensuring the team is well-prepared for customer engagements.
* Collaborate with the product management team to create tailored materials, such as product collateral, presentations, and case studies.
* Ensure the sales team has access to the insights, processes, and knowledge required to successfully engage and convert prospects into customers.
5. Sales Operations and Tools
* Establish and optimise sales processes and workflows to improve efficiency and effectiveness.
* Oversee the implementation and management of sales tools, including CRM systems, ensuring data accuracy and pipeline tracking.
* Ensure the marketing & sales teams are trained and supported to maximise their use of sales tools and technology.
6. Stakeholder Engagement
* Serve as the main point of communication between the sales team, the executive team, and other internal functions to ensure alignment on goals, priorities, and strategies.
* Engage with key customers, prospects, and partners to build strong relationships and secure long-term contracts.
* Represent the company at industry events, conferences, and customer meetings to enhance the company’s presence and thought leadership in the EdTech sector.
* Travel globally to support sales and marketing initiatives while building and strengthening key relationships.
Qualifications:
* Proven experience in sales leadership and management, with a focus on B2B sales in the higher education and SaaS EdTech sectors.
* Background in education or EdTech sales, with a focus on enterprise SaaS solutions.
* Extensive business networking experience and established relationships with higher education institutions and global EdTech organisations.
* Track record of achieving and exceeding revenue growth targets in competitive, enterprise-level markets.
* Demonstrated ability to scale and manage sales and marketing teams across multiple regions.
* In-depth understanding of SaaS sales processes, including lead generation, pipeline management, and closing complex deals.
* Experience managing and delivering high-quality RFT and RFP responses, as well as facilitating global presentations and product demos.
* Proven ability to leverage networks to identify and capitalise on new opportunities in the higher education sector.
* Experience developing and implementing effective Sales Enablement programmes.
* Expertise in sales tools, particularly CRM systems, including implementation, optimisation, and team training.
* Strong analytical skills with experience in forecasting, KPI management, and data-driven decision-making.
* Exceptional communication, negotiation, and interpersonal skills.
* Ability to work independently and collaboratively in a fast-paced, dynamic environment.
Why Join Global IT Factory:
* Competitive Compensation: Base salary with performance-based incentives and bonuses.
* Growth Opportunity: Be part of a fast-growing SaaS company with significant career growth potential.
* Global Impact: Work with leading higher education institutions worldwide and help shape the future of EdTech.
* Dynamic Environment: Collaborate with a global, multicultural team in a fast-paced, innovative company.
* Flexible Working: Fully remote (based in UK), with occasional global travel.